A large Led video wall exhibits the creativity and talent of the Hogarth agency

The digital canvas has been installed in the lobby of its New York headquarters and for composition in 9×7 Leyard TVF1.8 screens have been used, that allow the works made by the agency's internal artists to be displayed in high resolution.

Founded in 2008, Hogarth is a creative production company with offices around the world that has been influential in transforming advertising and marketing content production over the last ten years..

This year, the company has carried out a complete renovation of its New York offices. The project included a redesign of the lobby to create a welcoming area but with a marked technological accent that seeks to highlight the agency's activity..

George Freeman, creative director of Hogarth Worldwide, says that the main idea behind this new lobby was to establish a space to demonstrate their skill in creating artistic visual media. ““That thought drove our decision to pursue a large video wall.”.

The first option was an LCD video wall in configuration 4×4 but this did not respond to the visual impact that the agency was looking for.. The company Diversified proposed a configuration of 9×7 Designed with LED technology Leyard.

Concretely, TVF Series screens have been used with a pixel pitch of 1,8 mm (TVF1.8) to achieve a composition of 5,4 meters long by 2,4 high.

Leyard's TVard series is a family of LED video wall displays with a fine pitch and an aspect ratio of 16: 9 allowing each pixel pitch to reach Full HD and 4K resolutions. With a fine perfil, The Leyard TVF series can be integrated into a wide variety of spaces.

The creative, stackable design of this line of displays was beneficial in helping Diversified meet tight installation timelines.. “Efficiency is very important to us as integrators and the way Leyard's TVard series cabinets are combined helps make the installation process much simpler.”, explains Rudy De La Uz, Account Executive de Diversified.

Like building blocks, TVard Series video walls are assembled with a one-step process to connect integrated power and signal connectors from one cabinet to another by stacking them vertically and eliminating cabinet-to-cabinet wiring..

“There are no external jumpers or whips for wiring or power; everything is done internally within the cabinet and therefore there are fewer points of failure”, clarifies De La Uz. “That was a big advantage to complete the installation in a limited period of time”.

Integrated into the new Hogarth lobby entrance, The Led video wall is used to display different projects that the agency has recently carried out for its clients.. But it has a more important purpose and consists of treating the installation as a digital canvas that allows the work created by Hogarth's in-house artists to be displayed in a personal and experimental way.. “In terms of content creation, The video wall allows us to show the talent of our people”, clarifiesGeorge Freeman.

A 'glass curtain' has been built in front of the video wall that allows it to be visible from the street, creating the feeling of a gallery environment.

Hogarth involved his artists, animators and editors to design the video wall since they would be the ones who would produce its digital content.