LifeConcept unites fashion and digitalization with Altabox Econocom

The Rioja shoe company is committed to innovation in its stores with the installation of large transparent LED screens in its windows.

Technological innovation in retail has become one of the strategic pillars of many brands, that rely on visualization and management systems to evolve, differentiate and provide added value, both to your clients and to the business itself.

This process is what has been launched LifeConcept, shoe brand based in La Rioja that has been active in the sector for more than fifty years, which has now added to its image of quality and design the digitalization of its stores with the help of Altabox Econocom.

From now on, Its establishments will have large transparent LED screens from the firm LG, installed in their windows to show buyers the new collections and the brand's quality and design values.

The messages, control and monitoring of screens is carried out through the RealDooH suite with the Kentia CMS; This digital signage tool allows you to improve the shopping experience and provide a digital welcome to the customer..

This collaboration of LifeConcept with Altabox Econocom represents the starting point, after distributing their shoes internationally, in two stores in Madrid (in the Gran Plaza Shopping Center and on Fuencarral Street); another in Rambla de Cataluña and a third in San Sebastián.

LifeConcept has planned new store openings that will also have digital screens and digital signage systems.