Personalization in purchases boosts business sales during the pandemic

The increase in online shopping, of up to a 55%, The current state of alarm in many countries is requiring retailers to improve the way they interact with their customers., as pointed out by Johnson Controls.

“This continuous transformation that we are experiencing in the way we buy now, After the health crisis, it will push businesses more than ever to solve the challenge of achieving a balance between physical and digital sales.. They will not only have to attract buyers to stores and manage online orders, but they will have to do it in a way that is easy and convenient to the new needs of the consumer.", they emphasize from Johnson Controls.

To solve these questions that will define retail in the short term, IHL Services has carried out the study Stored advantage: why retailers are doubling down on stores, which analyzes this issue and which has been sponsored by Sensormatic Solutions, retail technology solutions specialist and part of Johnson Controls.

The study shows that retailers that already have customization of the shopping trip have positive results, with an increase of 55% in sales compared to its competitors. As for specialty stores and department stores that have also recently opted for this personalized experience, expect to achieve growth in sales 73%.

Breaking down retailers' priorities for next year, as this study shows, the customization of shopping trip first position is placed, with a 51%, followed by making the work of store employees easier (48%) and get the CRM and loyalty programs updated (47%), in addition to updating the point of sale infrastructure (42%).

Tracking tools: Map Heating

In the next two years, The percentage of retailers that will use tools to identify or track customers will continue to grow.

Above all tools, retailers highlight the loyalty card (68), after using the app with (60%) and the WIFI of the store itself. On the other hand, systems like Map Heating (heat map) and tracking tools are important too (51%), followed by online behavior (48%).

Sensormatic Solutions offers greater knowledge of the shopping trip thanks to real-time inventory visibility, the basis of unified global trade. Radio Frequency Identification Enabled Cycle Counting (RFID), Interactive replenishment and inventory analysis help retailers know exactly what merchandise is available in the store, the warehouse and other areas for efficient unified commerce execution and a frictionless shopping experience.

TrueVUE Cloud allows you to carry out online purchasing tasks, in-store pickup (Bopis) via automatic notification features, order selection and fulfillment, allowing customers to shop anywhere, anytime, in addition to the visualization and interaction of buyers with the merchandise.