King Outdoor and Daktronics advance in the digital signage industry

This Pennsylvania company's outdoor advertising takes full advantage of innovative Daktronics technology developed for long-lasting digital billboards, low maintenance and high luminosity.

King Outdoor, a Scranton family business (Pennsylvania), has counted on Daktronics to install a digital billboard with a pixel pitch of 10 millimeters, as well as two other billboards 16 millimeters, thus increasing your advertising inventory by a 32%.

Bradley Frank, the King Outdoor, highlights that “we wanted to make sure we had the best and latest technology for our best location. This artery that leads to a large shopping center has always been very profitable for us.”

King Outdoor placed its new digital billboard next to a traffic light, at the beginning of a stretch of avenue with numerous restaurants and shops. At this point, traffic tends to slow down allowing more ads to fit into the rotation, so people are likely to see more ads while they wait.

Jerry Frank, CEO and President of King Outdoor, points out that “in our usual locations we usually offer six advertising inserts. But in this case, due to the popularity of the space and high traffic density, We managed to place eight different advertisements”.

Each ad is shown twice during the red light duration, according to Bradley. This makes the poster a valuable advertising asset..

Previously they had an advertising screen 20 millimeters of Daktronics in this lucrative place. It was installed ago 12 years, so it far exceeded the industry standard, established in eight years of life. This fence still works with little to no service issues, so they moved it to a new location when they decided to replace it.

“The only thing we have to take into account is the color calibration because it is a technology that is already very outdated.”, Bradley says about the previous billboard.

Daktronics billboards begin their life with 8.500 light intensity nits, and ten years later they will still be brighter than those offered by other companies initially.. Besides, Automatically adjust brightness to maximize image quality and minimize power consumption, and the Daktronics calibration system makes replacing LED modules very simple.

Knowing these benefits and taking care of your customers, King Outdoor focuses on quality over quantity, ensuring your placements and billboards are the best in the business.

“What makes us different from other billboard companies is our locations. Some companies install just to install. We ensure that each billboard is in the best possible location to guarantee the maximum number of impacts. If it's not good enough, we do not install”, concludes Bradley.