Coventry City Council uses Tripleplay technology to optimize its communications

The council has implemented its digital signage and IPTV platform and has deployed more than 50 end points. A combination of graphics has been used, Live video and TV to entertain and inform employees and citizens.

When Coventry City Council (Coventry City Council) decided to renew and update its Customer Service center, modernization, Digitalization and commitment were essential for its new strategy.

This is a key center to maintain communication with the public, becoming an essential element for making inquiries, payments and other types of procedures. This is why it was essential, as part of the property renovation, communication and digital messages.

Having a way to communicate core messages intertwined with localized content in the right context was something this English town hall couldn't do.. Had to rely on staff to manually add printed materials to bulletin boards and whiteboards.

Coventry City Council's Network Implementation Manager, Flower Porter, was responsible for the deployment of the technology. “Engaging the public is incredibly important to us. Ensuring our messages and communications are seen and heard effectively was a key factor behind our search for a high-quality, professional digital signage solution.. “We wanted to do away with traditional posters and whiteboards.”.

To carry out the project they turned to their partner AV ProAV which recommended that they implement digital signage and IPTV technology Tripleplay.

Effective communications

The project at the Customer Service center has been considered a success by those responsible and has been extended to cover 11 additional sites across the council network, connecting staff and the public, and providing a unified communication platform.

“We expanded the platform quite quickly throughout the city, adding screens in our Friargate office to improve staff engagement, at the Democratic Center, in our eight Family Centers (Family Hubs) of the city and in our Job Shop. The platform has proven to be incredibly useful since we can always have updated content. The staff likes it too, You can email the communications team about upcoming events, that will go up to the internal screens and they know that everyone will see it. People have started to interact more between departments, participating more in events and using screens as a source of information”, clarifies Porter.

This ability to distribute localized content, and that it can be controlled and managed individually on each screen by the team members has been another of the reasons for the project's success.. “Helps ensure that content is delivered in the correct context and tone”.

Digitization vs.. innovation

“We have gone through a period of really significant change in our technology platforms in recent years. As City Council, we moved to Microsoft Teams and use SharePoint and many cloud-based communications systems. This technology, working together with the Tripleplay platform, has improved the ability to communicate and engage our people”, adds Porter..

To support digitalization efforts, Coventry City Council has appointed its own Digital Engagement Team, a set of experts who will promote the use of technology and support change.

“Our digital engagement team needed a compelling solution, that ensured that messages were heard and decided to adopt the Tripleplay platform not only as a messaging tool, but also as a training platform. We all know that television is a really interesting medium., generates conversation, So delivering training video content through TVs has worked much better than sending emails to workers' inboxes.”, comments Porter.

Platform Applications

In total, the city council has deployed more than 50 digital signage endpoints, using a combination of graphics, video and live TV to entertain, engage and educate your staff and the general public.

Inside Family Hubs, The council uses the Tripleplay platform to deliver local information on clothing sales, family services, education and learning courses, bank locations and fundraising information; while in Job Shop the platform is used to promote available opportunities.

Inside the staff offices, a Friargate, the platform is used to find directions in elevator lobbies, as support in conferences to show event content, internal messages for staff, live data visualization, public waiting calls, Live TV broadcast in staff areas and waiting rooms, charity event promotion, delivery of training content and many other things.

In this project they not only invested in their specialized Digital Engagement team, but they also did it in training, support and in the implementation of appropriate processes.
Each location can manage its screens and request content, but all screens can be reviewed and approved by the central communications team to ensure quality and messaging is in line with the Council's strategy.

“The solution has expanded beyond its initial scope. Ease of use, the reliability of the platform, The feedback has been very positive and the results we have had, "They have helped in this regard.", resume Porter.