Absen Light Box facilitates the creation and efficiency of dynamic outdoor digital advertising

This solution simplifies the work of advertisers, helping them drive engagement and purchase from their target audiences, with high visual quality content to stand out from the competition at all times.

A priority for advertisers is that their messages attract in an attractive and differential way compared to the rest., a goal that the solution Roll call Light Box wants to facilitate and simplify, helping them with the secure and defined delivery of high-quality content, with centralized management and especially indicated for application in outdoor public areas with high traffic of people.

With the arrival of 5G technology and the development of smart cities, Advertisers can benefit from connected infrastructure in metropolitan areas due to growing demand for digital advertising, meaning advertisers need to deliver high-quality ads efficiently to stand out from their competitors.

Absen's Light Box solution has been developed for application in high-traffic outdoor public areas, including street furniture, light poles, bus shelters, airports, metros, railway stations, gas stations, shopping centers, business districts, exhibition centers, etc.

As Absen points out, this proposal is backed by “our experience and as an international reference for eleven consecutive years in high-quality LED panels.”, Recognized by customers for its reliability and performance in capturing audience attention and presenting vivid images of products and services, in order to increase advertising revenue and create brand awareness”.

The Absen Light Box solution also allows centralized management. Advertisers can quickly disseminate and manage their information on a centralized online platform., via mobile devices, helping advertisers update their advertising program quickly.

Absen has a wide range of Led screens for DooH, among which the recently presented AW series stands out (more details in Digital AV) , ideal for application in the Light Box solution.

With a shine of 5.000 nits and a refresh rate of 3,840Hz, This range of screens shows optimal viewing even in direct sunlight. Available in 2,8 mm y 3,9 mm de pixel pitch, The AW series features a high pixel density that ensures excellent visibility at short viewing distances, of 3 a 5 metros, to capture the attention of passers-by with attractive advertising.

To improve the audiences' viewing experience, an intelligent light sensor control system can also be incorporated into the Absen Led., so it detects ambient light levels and automatically adjusts screen brightness for optimal performance.

This outdoor Led screen facilitates the return on investment for advertisers thanks to its stability, since they are designed to withstand extreme and changing weather conditions, with reliable operation 24/7.

Besides, The screen has IP65/IP54 waterproof protection to withstand heavy rain, strong winds and difficult environments, with temperatures ranging from -20℃ to +50℃.

Absen Light Box provides centralized device and content management, with an online platform so customers can schedule, spread and manage ads through web browsers, regardless of the operating system they use, and that they review their programming as frequently as they need depending on schedules, events, fiestas, etc. to increase the impact and efficiency of the message.

To maintain security at all times, Access to this online platform for content management can only be done by authorized users. The system backs up data automatically, Encrypts content during transmission and locks it on the endpoint to ensure the accuracy and integrity of ads.

The online platform makes device management simpler and smarter. You can monitor the operating status of displays and send periodic reports to users automatically. Once errors and warnings occur on the Led display, The system sends alerts to users immediately to minimize damage.