Basic-Fit expands the reach of its Virtual Fitness Experience initiative with Scala

This experience has been implemented in more than 800 locations and is made up of a video wall, a powerful sound system and a colorful LED lighting set. Besides, have been used more than 2.300 media players.

The gym chain Basic-Fit has created an experience that offers live virtual group lessons. Virtual Fitness Experience has been powered by Scala and has been implemented in more than 800 of its facilities, located in the Netherlands, Belgium, Luxembourg, France and Spain

Designed and developed by First Impression, The system uses Scala software to centralize playlists from five countries in a single environment.

Basic-Fit wanted to implement its virtual fitness experience, as well as digital signs at each location. Since each club has a different layout and floor plan, the entire setup had to fit any physical environment and maintain a consistent look and feel.

It was also important that the system was reliable and included complete standalone functionality., as each gym is managed by one or two members of staff. Finally, Managing group lessons had to be simple due to the large number of time slots and locations available.

The answer to the challenges

To respond to all challenges, First Impression designed a complete solution that integrates an LED video wall, a powerful sound system and a colorful LED lighting set. with this team, any room is transformed into an immersive fitness experience. Scala manages and distributes all virtual lessons, including audio and lighting control system scripts (DMX).

Additional screens in portrait mode, with an average of eight 55 inches per club, They are strategically located to maximize the visibility of people exercising at the club.

These screens show automatically updated schedules for live and virtual lessons, the weather, promotions and news. For the convenience and planning of club members, A timer is also displayed for the next available lesson.

The most of 2.300 Scala media players were integrated with multi-language support and metadata to allow current messages and content updates with external circumstances such as weather. Media players can be updated at once, by country, by region or individually.

The flexibility and stability of Scala software supported all of the client's requirements while providing an easy-to-manage digital signage network..

In an attempt to save energy and reduce costs, Scala software made it possible for each Virtual Fitness Experience location to have operation times to ensure the system was active during the club's designated open hours.

First Impression created a smart back-end system where the client can schedule live and virtual lessons. The scripts allow the Virtual Fitness Experience system, custom screens, external website and mobile app automatically update lesson schedule.

He was responsible for installing this initiative in more than 800 Basic-Fit locations in Europe. With the implementation of the Scala platform, can offer its clients premium services and a full range of exercise options with minimal staff, which results in lower rates.

Using digital signage screens connects the club community by displaying current information, the schedule of group classes and positive comments from clients on social networks.