West Edmonton Mall centralizes the management of its digital signage network with Navori QL

This software is responsible for promoting content through a solution integrated with video walls, menu boards and digital signage screens. Display stands that are located in the catering areas, hotel lobbies, event venues and meeting spaces.

Navori Good continue working with West Edmonton Mall, the largest shopping center in North America, to expand and update your out-of-home digital network (Dooh) that encourages participation in public and private spaces.

Navori QL digital signage software is responsible for boosting retail content, hospitality, entertainment and corporate through a solution integrated by video walls, menu boards (menu boards) and digital signage screens located in the restaurant areas, hotel lobbies, event venues and meeting spaces, as well as along the walkways with the highest buyer traffic.

The deployment has been carried out in different phases where the number of services has increased, products or companies represented.

Located in the city of Edmonton, in western Canada, The West Edmonton Mall is home to more than 800 shops and services, more than 100 eaters, two hotels and twelve attractions. The Navori project has centralized content management and delivery, helping the mall improve customer experience and increase engagement with shoppers, Fantasyland Hotel guests and Ice Palace visitors, hosting a variety of sports, concerts and charity events.

The centralized content management and distribution strategy has been decisive for the success of the network, that allows an unlimited number of users to contribute to its management and management with minimal training.

This includes real-time updates, like price changes, COVID-19 promotions and guidelines. The network has also provided a quick return on investment for the West Edmonton Mall by eliminating printing costs associated with traditional menus., meeting space announcements and signage.

“Navori Labs has been an integral part of our marketing strategy. QL software meets flexibility, scalability and ease of use that we needed. The Navori team supported us throughout the entire process and provided us with easy deployment”, comments Tiffany Banh, West Edmonton Mall Digital Marketing Coordinator.

The architecture of the West Edmonton Mall digital signage solution includes a QL server and QL software that controls each display. Navori's seamless integration with third-party data systems, as well as support for a wide range of multimedia formats allows the mall to provide a wide mix of video, graphics and text to buyers and guests, while integration with West Edmonton Mall's back-end business systems drives reliable content updates, meeting room occupancy information and wayfinding experiences.

“West Edmonton Mall required a technology provider that could ensure reliable and efficient content management and digital signage hardware throughout the property.. Our QL software is helping you meet your goals in a highly complex and multifaceted business environment that has made staff more productive., has reduced installation and support costs and provided a foundation for network monetization through dynamic advertising capabilities”, explains Jerome Moeri, Navori Labs CEO.