Adtrackmedia expands its dynamic advertising system to the Line 10 of the Madrid Metro

The advertising solutions specialist DooH offers with this Led display system new avenues for additional income from public transport.

Four years ago Adtrackmed, international firm specialized in DooH advertising solutions, started its first dynamic advertising project in the Madrid Metro (more data in Digital AV), which since yesterday has been expanded with a new advertising support on the Line 10, between the Santiago Bernabéu and Nuevos Ministerios stations.

This technological solution of the Madrid metropolitan, based on Adtrackmedia LED screens, provides new ways to obtain additional income that contributes to the sustainability of public transport. The last project was carried out in Barcelona, where the firm operates two other systems, just as this was posted diary.

Adtrackmedia provides its infrastructure in DooH, so that for the display of advertising to be possible from inside the carriage, A set of LED columns that reproduce the clips are fixed to the tunnel wall so that the user on board perceives it as a single video screen..

like in the cinema, the human eye interprets the chain of moving frames (the train being what moves) as a single animated image, transforming the route into a movie screen for a few seconds.

For optimal viewing, The video that is played has a high definition resolution and refreshes at a rate of 24 frames per second. Thus, The implanted system offers optimal image quality, capturing the attention of passengers, without being at all invasive.

Since October 2016, Madrid Metro houses (on the line 8, between the stations of Colombia and Nuevos Ministerios) Adtrackmedia's DooH Led advertising system. The Madrid support advertisements are seen every day by some 45.000 personas, figure that could double after the premiere of the solution on the Line 10.