Focusrite Group announces its new professional brand: Optimal Audio

It becomes the group's seventh brand and will be officially presented next 20 April in a virtual event.

Optimal Audio is the new brand that joins the European professional audio multinational Focusrite Group, which becomes the seventh after joining Focusrite and Focusrite Pro, Adam Audio, Martin Audio, Novation y Ampify.

The official presentation of Optimal Audio will be next 20 April at a virtual company event, in which the benefits of belonging to a group with years of experience in engineering will be shown, global reach and support in this industry, whose registrations are already open in this link.

This is what Tim Carroll points out, CEO of Focusrite Group: “It is a rare privilege to create a brand from scratch. The commercial audio sector has grown steadily in recent years, and even during the pandemic it has been stronger than many. We expect that momentum to accelerate in the coming months, “So we believe the timing is perfect for the introduction of Optimal Audio.”.

In this sense, The vision of the current commercial audio sector “showed us that it represents a labyrinth of products, often too complicated, which can be difficult to understand, install and operate -says Carroll-. Optimal Audio will aim to do things differently, with an optimized offer that is easy to install and use”.

The development of this brand has been a joint effort, “along with its own dedicated staff, several professionals from the entire group, especially within Martin Audio, are helping to make Optimal Audio a reality - emphasizes this manager -. Long term, “Our ambition is for the brand to have its own distinctive team”.