CuldeSac, Led Dream and Media Markt B2B energize the Roca showroom in Casablanca

Led visual technology and dynamic digital lighting are integrated into the façade of the new space. Roca in Casablanca (Morocco), that has counted on CuldeSac, Media Markt B2B y Led Dream to enhance your brand.

Roca, multinational specialized in design, production and marketing for the bathroom and home space, has completed the comprehensive renovation of its most representative showroom in Morocco, located in the city of Casablanca.

The objective of this comprehensive renovation has been to prioritize detail and quality in all its spaces to offer a complete solution to its clients and professionals in the field of architecture and design.. For this, Led technology and digital lighting have taken special prominence in the Roca Casablanca showroom.

This project has been led by the client himself, the design studio CuldeSac y Media Markt B2B. The latter has trusted its partner's Led technology Led Dream, which has been in charge of the creation and final design of the visual digital concept that enhances the image of Roca as a cutting-edge brand in its sector.

The combination of architecture and LED technology in video and lighting has resulted in an avant-garde space of inspiration and design., in which professionals can learn about the latest solutions for the bathroom space and comfort at home with a unique experience.

One of the new features of this showroom is the attractive digital composition created on its façade., in which a digital LED lighting system has been installed in the form of vertical linear lines, with a total of 120 units, each with almost 3 meters in length.

This design also houses an outdoor LED screen, of 3×1,5 metros, high resolution and pixel pitch 3,91 mm Gold Wire de Led Dream. For installation, This manufacturer has had its partner Lumalia Creative Studio (more data in Digital AV), whose team has designed the dynamic digital lighting system, custom made for this facade, that allows you to display different digital effects and is synchronized with the contents shown on the Led screen.

From light and corporate colors (blancos, black and blue) of the brand, that through programming vary throughout the day, the facade offers different visual effects, both day and night. For control, Lumalia and Led Dream have trusted ProtoPixel and its control systems.

This is a comprehensive LED technology project in video and digital lighting., spanning from manufacturing to supply, implementation of necessary structures and installation, start-up and content, with the aim of transmitting a differential value and providing more visibility to learn about the new ranges of Roca products.