“The future is collaboration, It is a trend that is here to stay”

David Lopez, Channel Manager Barco Spain and Portugal, explains in this interview how the work model has changed, with a clear tendency towards collaboration, And what is the response that the company gives to this new scenario?.

The health crisis that has been experienced in recent months has marked a before and after in the way of working, giving way to a hybrid model, that combines in-person and virtual. A situation that has given a strong boost to collaboration.

What are the biggest challenges that companies face in adopting this new reality??

In response to our study on the future of meetings, performed worldwide, in companies of all sizes and in all age ranges, Employees are saying they want to return to a different workspace, with more prevention measures, operating standards that promote safety, y, of course, more collaborative tools.

How can technology help respond to these requirements and achieve greater productivity and collaboration in organizations??

Employees are demanding that their companies' number one technology investment be in video conferencing equipment in meeting rooms, y, both, May your laptop continue to be the window to the world, with the tools and platforms they have used from home, and with which they feel comfortable.

At first, the BYOD concept appeared and later BYOM arrived and both are closely linked to meeting rooms., training and presentation. What difference is there between both? What is its functionality?

BYOD (Bring Your Own Device) refers to two use cases. Or the room is used only for in-person meetings, and the employee can submit their data from their own device, or else, the room's videoconference is linked to a specific platform (Teams, Zoom, but also Webex), and the user shares their video content, also from your own device.

Your yom (Bring Your Own Meeting) It is a more open and flexible concept. The user starts the video conference from his laptop, from the platform of your choice, and benefits from the audiovisual equipment of the meeting room, allowing you to optimize audio and video quality.

What is Barco's commitment to helping companies adapt to this hybrid work model safely and effectively??

We work with two product lines that respond to the two previous situations., but they always have a common base, and it is the one hundred percent business orientation of the same.

Thanks to our ISO certification 27001 All of our products are designed with customer safety in mind. We allow centralized management that also provides valuable information about their use., We offer a five-year guarantee from day one and we have achieved the A energy rating on all of them, seeking respect for the environment, an issue that increasingly worries companies.

Barco ClickShare has just presented its largest renewal of solutions in recent years in the presentation range. How do the new C-5 and C-10 respond to the needs of end users in the area of ​​sharing content??

ClickShare has been on the market since 2013, and in this new range, We have responded to the needs that clients have asked us: BYOD support on all models (Miracast, Airplay, GoogleCast), 4K video resolution, automatic meeting room detection, to make it easier to start presenting, wireless management of interactive displays, network integration and, of course, Full compatibility with video conferencing systems that the client may already have installed in the meeting room.

CX is the top range within the ClickShare portfolio, What advantages does it offer over ClickShare Present??

With the BYOM concept, user flexibility is sought, so you can start the meeting from your laptop, but using all the audiovisual equipment in the meeting room (screen, audio and video camera) for a better experience. Our ClickShare Conference range, o CX, offers, in addition to all the advantages of the Present range, the BYOM experience, wirelessly.

The user only has to connect our already iconic button to start using all this audiovisual equipment that I mentioned., without worrying about anything else.

How a wholesaler Maverick AV Solutions can help Barco in the democratization of collaboration?

When five years ago it was decided to expand our distribution channel in Spain with Maverick, The objective was to increase our presence in the IT Channel, where we were less known.

We can affirm that the bet was a success, thanks to the capillarity of being integrated into Tech Data, but at the same time, for Maverick's clear commitment to collaboration in the business world. Y, finally, but no less important, for having a motivated team with a clear vision of the client's needs, which has allowed us to achieve the objectives set year after year.