PPDS collaborates with Intel, Advantech and Navori Labs to transform the retail sector

Bring solutions to the retail market Philips analysis and digital signage in AI, in collaboration with Intel, Advantech y Navori Good, is the goal of PPDS con Intelligent signage solution para retail.

The association between PPDS, Intel, Advantech y Navori Good combines the latest digital display and camera technology with the latest smart software innovations to give a new boost to the retail shopping experience.

PPDS, global provider of displays and professional solutions Philips, has announced its collaboration with the main hardware and software providers on the market, specifically with Intel, Advantech and Navori Labs , for the creation of PPDS Intelligent signage solution para retail.

In line with strategy Total Solutions, and its commitment to supporting the retail sector through innovations, PPDS Intelligent signage solution para retail “is a revolutionary AI-powered digital solution that combines Philips digital signage with intelligent software technologies and tailored cameras.”, they emphasize from the company.

This reliable solution, tested by integrators and retailers, offers easy installation and simple deployment in stores. Besides, provides valuable data-driven insights for retailers can improve and guide their customers' experience, which translates into a higher return on investment.

The solution is designed to take the customer's omnichannel strategy to the next level and create a unique online experience, so retailers make more effective business decisions using advanced analytics and AI, based on store activities during a day, a week, a month or even a year.

Artificial intelligence and personal shopper’

Compatible with the digital signage range Philips P-Line for interiors, composed of screens 42 y 55″, uninterrupted performance and connected by Ethernet or Wi-Fi, This solution uses the powerful integrated platform DS-200 SDM-L Smart Display Module by Advantech, with technology Intel vPro, allowing remote management of the unit.

The solution is combined with Aquaji, the artificial intelligence software platform for marketing analysis, and the software QL CMS, to manage screen contents, both from the manufacturer Navori Labs.

Available as a cloud-based solution (SaaS) or as a local version hosted on your own hardware, Navori Aquaji software, of type plug and play, analyzes video signals from integrated or IP cameras strategically placed in the store.

This results in anonymous marketing data and comparable metrics based on foot traffic and people's physical traits. (with a precision of up to 98%), including sex, and are presented in an intuitive control panel, accessible from any computer.

This information allows us to offer exclusive and specific content to customers in the establishment itself., as well as carry out marketing activities to boost sales.

You can also easily create and schedule content based on data analysis., For example, during the hours when a specific demographic group is most frequent based on historical. The solution is respectful of GDPR regulations, totally anonymous and does not perform facial recognition. Images or videos are never stored on the system.

More benefits of the PPDS Intelligent Signage solution for retail:

• Know your clients: measures the number of visitors, excluding staff, and classifies each customer based on their attributes (sex and age range).
• Time spent in the store and waiting: knows the user's waiting time in the queue and the time that passes before receiving the service. This data is used to optimize waiting times and in-store service..
• Attention time: determines the field of vision of each buyer, in relation to the monitored area or digital signage screen, for audience evaluation and performance analysis.
• Proactive: forecasts foot traffic and demand based on temporal comparative data.
• Personnel efficiency: Covers peak demand that occurs in the store and sends staff where and when they are needed.
• Store layout: manages shelf layout to ensure easy flow to the right products and points.

Immediate results

The Navori Aquaji platform has a proven and recognized record for its application in retail. One store reported an increase in 42% in the sale of impulse products thanks to the activation of a promotional offer aimed at the customer.

Another retailer reported an increase of up to 26% in incoming traffic thanks to the presence of displays in the store, using targeted marketing, and a department store improved customer satisfaction by reducing waiting time by 35%, during weekend rush hours, thanks to the implementation of additional mobile ATMs.

“It has never been more important for retailers to engage customers and take advantage of every sales opportunity.- states Chris Colpaert, general director of PPDS-. Every store is different and so is every customer., So marketing that works for one person may not work for another.. Taking into account age and sex, you are almost certainly missing out on a high percentage of the people who enter a store”.

In this sense, “with our advanced Philips digital signage and partnerships with industry leaders, like intel, Advantech and Navori Labs -adds-, we reduce the probability of error and increase the probability of sales for retailers, while making the customer experience more inventive and tailored”.

This solution, this manager emphasizes, “will contribute to the retailers the tools needed to improve the customer journey and experience, by analyzing data and disseminating appropriate content, to the right person at the right time and place. This is a game changer for the retail sector, whether it is a small neighborhood store or an international chain”.

To Tim de Ruiter, PPDS international business director, “This solution is a revolution for retailers, as it allows them to manage content with confidence, knowing that they are suitable, specific and precise. By selecting gender and age range, the retailer can be sure that only the group will see a specific promotion”.

The objective of all this is “help our end clients in the retail sector make their work as simple as possible, as well as our integrators to differentiate their own service. That's why, Helping them monitor content and adjust it during promotion to make it more attractive is a real advantage.. Data helps them make correct decisions and they can clearly see the impact of their decisions with the results. It's a virtuous loop”.