Signagelive and meldCX team up to develop data-driven digital signage

MeldCX has been associated with Signagelive to bring Vision AI technology to market and lay the foundation for the next generation of digital signage applications that enable in-store customer engagement experiences.

Signagelive y meldCX have signed a partnership to develop the next generation of data-driven digital signage with Artificial intelligence.

Digital signage has proven to be a successful way to attract customers, with the 80% of shoppers saying they entered a store because they were attracted to what these solutions showed. However, for a long time, Signage content creation has been a one-sided process. There is no attribution model, a way to track the success of a signage campaign and its ROI.

“Consumers have embraced digital channels in droves and demand more personalized attention and engagement.”. Through our partnership with meldCX, “We provide organizations with the tools to create these for their end customers.”, comment Jason Cremins, founder and CEO of Signagelive.

The solution Viana from meldCX and Signagelive aim to overcome that blind spot, revealing previously untraceable digital signage analytics, as demographic data, dwell times, views and content views. Similar to viewing the analytics of a YouTube video, but for a physical store.

Once implemented, Digital signage data can be accessed on an online dashboard, where organizations can also plan and schedule their content in real time.

“Signagelive is a pioneer in the digital signage industry. We are honored to partner with them to bring Artificial Intelligence technology to market., that will lay the foundation for the next generation of in-store customer interaction experiences”, explains Thor Turrecha , meldCX Executive Vice President of Global SaaS.

Beyond the signage, esta solución brinda a las organizaciones la capacidad de ver toda la experiencia de la tienda minorista. From participation in the area, shelf or product engagement through hand movement tracking, to any purchase decision at the POS.

meldCX is an advocate for responsible data use. “As a vision analysis company, we take privacy very seriously. Our solution does not see, view or annotate any sensitive, personally identifiable live data in the cloud. All information is captured anonymously and we do not attribute it to individual identities unless the individual allows it.”, adds Thor Turrecha .