3D content synchronized in 82 DOOH screens to boost brand image

The multimedia production company Béatrice office has held a spectacular outdoor event for the luxury and jewelry brand Swarovski, con 82 Led screens synchronized with personalized 3D content.

A total of 82 Led screens, of different sizes and configured in horizontal and vertical orientation, have served as a spectacular visual setting for the recent event 'The night of dreams', organized by the brand Swarovski to show its evolution as a company linked to a story of reflection on Ramadan, in a shopping complex in Riyadh, in Saudi Arabia.

The project, carried out to measure one night only by the multimedia company Béatrice office, based in Antwerp (Belgium ) and offices in the Middle East, has managed to synchronize creatives 3D content in the 82 screens DOOH, for whose planning and execution they have collaborated with the regional team of the jewelry brand in the Middle East.

As you have pointed out, Kevin Alderweireldt, co-founder and CEO of Bureau Béatrice, “It was a collaborative effort with everyone involved that revealed the beautiful story of Swarovski that invites people to reflect on themselves and share gratitude and kindness in 82 screens, with complex bespoke creativity developed for just one night”.