Xilica and Magnetrón present their value offer to the AV integration market

Corporate collaboration and meeting spaces, government and education are the axes that center the business strategy that Xilica has trusted in the distribution value proposition of Magnetron in Spain, presented at an event with the AV market.

In force since last June, Canadian audio manufacturer Xilica and the Spanish distributor Magnetron have held an event in Madrid to officially present the AV installation market to the market, integration and end customer your association for the commercialization of the extensive portfolio of communication products and solutions, for rooms of any size and classrooms, that can be deployed on top of a standard IT infrastructure.

This is what he pointed out James Knight, CEO of Xillia CEO (in the image below), who has traveled especially for the occasion from London to be with about thirty Spanish AV integrators: “We are excited about our official launch in Spain and having Magnetrón for the distribution of our IT-centric audio solutions, which reinforces our strategy of expanding market share throughout the country and expanding the global network of channel partners”.

The alliance with Magnetron “will allow us to offer direct support in your projects through our engineering and product management teams -says Knight-. We believe there are great opportunities in the education markets, government and corporate that demand audio solutions IT-friendly and easy to implement, to ensure an exceptional experience for the end user”.

This commercial and value strategy with Magnetrón is based on Xilica's wide range of products, which includes ceiling speakers, digital signal processors, network endpoints and user interfaces, that allow the resellers the ability to deploy end-to-end installed audio systems using cable, PoE and standard network infrastructure.

Jesus Pascual Lopez, commercial director of Magnetron, does not hesitate to point out in this regard that “the incorporation of Xilica to our portfolio of communication products allows our distributors to offer powerful audio solutions for medium-sized rooms.”, large and specialized, in the corporate markets, educational and government, that can be deployed on top of a standard IT infrastructure and take advantage of greater simplicity in design and deployment.”.

Addressing the integrators and installers present at the event, Pascual stressed that “through Xilica we can now offer you many more tools so that, both you and us, let's be more competitive, and that you see us as a global complete solutions provider who is always by your side for anything you need.".

An objective and value proposition that Magnetrón is already materializing with Xilica in two important projects in academic institutions in Madrid, one in the process of installation at the Rey Juan Carlos University and another at the Complutense University.

With the addition of Xilica to its product portfolio, Magnetrón now closes the circle to encompass the total solution of an audio project for conference spaces, classrooms and government applications, strengthening its position as a trusted wholesaler.

In that sense, Francisco Gomez Marin, director of the Magnetron Professional Division, adds that “as official and exclusive importers and distributors of the Xilica brand in Spain, we offer the necessary support directly with the reseller, through our sales network, as well as technical support with our engineering department.”

Greater and better interaction

Xilica's converged AV/IT solutions “drive interaction, eliminating poor speech intelligibility and the distraction of people talking over each other in a meeting room or classroom.”, they emphasize from the company.

In this sense, It is worth highlighting the relationship established with Sennheiser, brand that also sells exclusively in Spain Magnetrón (more details in Digital AV), aiming to simplify audio deployment and interoperability in the modern learning and collaboration space.

Besides, and as part of the agreement, ProAV resellers, UC, etc. of Magnetron have access to the benefits of Xilica One, the company's global channel program designed to improve profitability and growth, providing additional tools and incentives to drive competitive advantage.