Think and Led Dream create a Led system with anamorphic 3D content for Xiaomi

This immersive Led experience for Xiaomi 12TPro in anamorphic 3D has been designed by the agency Think y Led Dream for his campaign in Barcelona and Madrid.

Within this innovative Led structure con 2D and anamorphic 3D content created by the Think agency, in collaboration with your technological partner Led Dream, to Xiaomi you can see promotions of tourist destinations, cultural and support of different personalities, like the model Nieves Álvarez, musicians like Amaral, Dvicio and Rozalen, chefs like Jesús Sánchez and Paco Roncero and more.

from the past 14 October and until 15 November, The technology company Xiaomi presents its new smartphone in Barcelona 12T Pro through 3D creativity projected using a spectacular digital element installed in the Diagonal Mar shopping center in this city, which can later be seen during the month of December in Madrid.

“This typology of spectacular digital canvases allows the creation of a social space, creative and cultural in which pedestrians will experience and viralize 3D content”, they point out from the company.

Some advertisers' advertising will be broadcast on these screens., thanks to the collaboration with the company Exterior Plus, in addition to showing a selection of works from major museums and artists, as well as institutional content of general interest.

In addition to installation and hardware elements, Led Dream has had Channel4You, company specialized in the creation and management of content from the same group, to tailor 2D and anamorphic 3D content from an artistic and commercial perspective.

Within the digital proposal, Channel4you has also been in charge of the design and creation of the anamorphic 3D content of the new Xiaomi 12TPro model, creating an incredible effect of depth and volume where the product itself is recreated and the accessories are revealed, that move towards the viewer, and the terminal even pretends to take photos and shows the latest in 200 MP.