Daktronics Offers Vibrant Viewing Experience at SOHO Estates

Each of the two LED screens Daktronics will measure 12,8 meters high by 2,88 meters wide and will have a separation between pixels of 6 millimeters to offer sharp and clear images to people passing by this place.

Two LED screens Daktronics outside the building Soho Estates in London will offer an enhanced visual experience with advertising and information messages to those who walk through this privileged location in the British capital.

John James, director general de Soho Estates Limited, acknowledges that “we are delighted to add these screens to this vibrant area of ​​London. The goal of the screens is to promote new and innovative ideas. “Leicester Square is a cinematic destination and Soho Estates is delighted to enhance it”.

Patrick Halliwell, director regional de Daktronics, states that “these screens bring an exciting and engaging vision to the messages being shared in London.”. Working with Soho Estates has been a great experience and we are looking forward to the launch of these new screens bringing light to this great location”.

Each of the two Led screens will measure 12,8 meters high by 2,88 meters wide and will have a separation between pixels of 6 millimeters to offer sharp and clear images to people passing by this place. They have environmental protection to ensure they perform as expected in the outdoor elements of London.

This new installation, will once again demonstrate that Daktronics provides digital technology solutions that offer flexible programming for multiple advertisers, as well as quick and easy changes to content, As can be seen on other screens such as Piccadilly Lights.