Samsung Electronics presents its new line of digital signage

At the fair InfoComm, Samsung Electronics unveiled its new The Wall screen for virtual production and its complete QxC Crystal UHD Signage line.

Samsung Electronics took advantage of his attendance at the Infocomm fair 2023, which closed its doors last Friday, to unveil a new line of digital signage. Among the new features announced is the new virtual production screen The Wall IVC, as well as a complete range made up of 20 new models of the series QxC Crystal UHD Signage.

“Technology is a vital part of any business, and the innovative line of signage that we have shown at InfoComm allows companies in all sectors to grow”, explains Hoon Chung, executive vice president of Visual Display business at Samsung Electronics. “The latest addition to The Wall line streamlines and facilitates television production, cinema and other creative industries”.

The Wall Led screen for virtual production offers options with a pixel pitch P1.68 and P2.1, dedicated studio frame frequencies (23,976, 29,97 y 59,94 Hz) y genlocking, that can synchronize it with the video signal of a camera.

It also has a refresh rate of up to 12.288 Hz, a maximum brightness of 1.500 nits, a fixed contrast ratio of 35.000:1 (for P2.1) and wide viewing angles of up to 170 degrees.

All of these new features combine to deliver an unprecedented level of image quality in virtual content..

The Wall for virtual production is based on modular technology, allowing various installation options for different environments and production needs, from a perfectly flat screen to a 6,000R curvature. It can also be hung or stacked with other screens and is designed to resist the dust and particles common in this type of space..

The Virtual Production Management solution (VPM) integrated and intuitive interface makes it easy to manage the screen and allows you to obtain the highest image quality.

To display colors most accurately and uniformly, The Wall has 3D lookup tables (LUT) for color correction, wide-spectrum HDR color processing and color adjustment between individual cabinets or modules. The VPM is also capable of detecting and solving any possible problem related to the LEDs..

At InfoComm, Samsung has collaborated with Lux Machina, pioneer in virtual production and ICVFX (In-Camera Visual Effects), to display The Wall for virtual production in real use.

Lux Machina has implemented technology of this type in television series such as The Mandalorian y the dragon house, as well as in the broadcast of events such as the League of Legends World Championship, NFL Honors y The ACM Awards.

“The Wall has been designed for virtual production”, states Zach Alexander, president of Lux Machina. “With a high refresh rate, True color representation and wide viewing angle, We believe display technology like this could help usher in the next generation of visual effects., “making it much easier for studios to deliver high-quality virtual production projects.”.

Samsung also collaborates with Weather FX as technical partner. It is a New Zealand-based digital visual effects company that has produced visual effects for some of the highest-grossing films in history., like the Lord of the Rings movies, Avatar and Avatar: the sense of water.

“Samsung The Wall for virtual production offers excellent color reproduction and image quality, and with screen properties and black levels you can easily control the precision of the light it sends to a volume. “We look forward to working with the innovative team at Samsung and seeing how new techniques and capabilities can improve the experience for our storytellers.”, afirma Kimball Thurston, CTO de Wetä FX.

Samsung QxC Series Crystal UHD Signage

In addition to The Wall, Samsung presented its complete range at InfoComm, composed of 20 new models, of the QxC Crystal UHD Signage Series,. The displays incorporate significant improvements in design and performance to offer high performance and image quality in any commercial environment..

The QxC range includes five screens QHC con 700 brightness nits (75, 65, 55, 50 y 43 inches), eight screens QMC con 500 brightness nits (98, 85, 75, 65, 55, 50, 43 y 32 inches) and seven screens QBC con 350 brightness nits (98, 85, 75, 65, 55, 50 y 43 inches).

QxC series display bezels are consistent and uniform on all four sides, using the same thickness and dimensions to create a symmetrical design. VESA mounting holes are in the center to ensure secure mounting. The series has 28,5 mm thickness, which means it is a 40% thinner than previous model.

All QxC displays offer a new easy and intuitive user interface, 4K UHD resolution, Tizen 7.0 for optimized performance of web services and high durability. SmartView+ wirelessly connects displays to up to six devices at once, while anti-glare panels minimize light reflection for an unobstructed viewing experience.

Besides, All QxC models have an Eco sensor that can detect the brightness of the environment and optimize it.

Pantallas Led All-in-One

Samsung has also presented the pantalla Led all-in-one IAC, a Full HD LED screen 130 inches, with an aspect ratio of 16:9. Its pre-assembled frame kit allows it to be installed simply by hanging it on the wall.

The all-in-one Led display has a slim design of 56 mm (until 64 mm with Slim Fit wall mount). Provides 1.000 nits of maximum brightness and a refresh rate of 3.840 Hz, which translates into great video quality.

The integrated Samsung S-Box supports integrated media playback and Microsoft 365, offering the latest business tools to get the most out of large LED screen in business environments.

Carbon footprint certification

Besides, Samsung Electronics has announced that its gama 2023 Smart Signage has obtained a series of environmentally friendly product certifications from institutes in Germany and the United States.

The models 2023 Smart Signage (QMC) y The Wall all-in-one (IAB) have become the first signage models to receive a product carbon footprint certification from TÜV Rheinland, a global testing body. Founded in 1872 and based in Cologne (Germany), offers quality and safety certification services to multiple sectors.

He 2023 Smart Signage (QMC model) It has also obtained Energy Star certification 8.0 from the Environmental Protection Agency for its energy efficiency and the certification of the Environmental Assessment Tool for Electronic Products (EPEAT) in recognition of their eco-conscious efforts, such as the use of recycled plastic.