Enrique Tomás chooses nsign.tv for his GO stores!urmet of Barcelona Airport

Each dispensing tent is equipped with between one and five LCD screens I'm not of 50 inches, Designed with a custom support to anchor to vending machines, helping to promote, capturing and increasing sales. These work as an all-in-one solution with the player. nsign.tv integrated.

The chain of ham shops Enrique Tomas has implemented the platform digital signage de nsign-tv in its new model of dispensing stores GO!charm which has just opened at Barcelona Airport.

The first phase includes a total of 30 stores, distributed in strategic points throughout the airport, what they offer, automatically the 24 hours of the day, a wide variety of brand products with the same quality and price as that found in the rest of the company's points of sale.

At these points of sale, The consumer can find everything from different varieties of Iberian ham and acorn sandwiches to packets of ham and French fries., as well as other snacks and natural orange juices. And also the Tomason, the new product of the brand that consists of a soft bread with shavings of ham with which they hope to arrive, hand in hand with vending, to millions of consumers around the world.

Each of the dispensing stores is equipped with between one and five LCD screens 50 iiyama inches what, thanks to the manufacture of custom supports, can be anchored to vending machines, ensuring digital communication of the entire product offering available and helping with promotion, capturing and increasing sales.

These groups of screens function as a solución all-in-one con el player de nsign.tv integrado y trabajan en synchro, ayudando a reducir la inversión en hardware gracias a esta funcionalidad de la plataforma de nsign.tv, y eliminando la necesidad de reproductores externos.

Enrique Tomás apostaba por el enfoque del Green Signage para disponer de una solución que fuese sostenible con el menor gasto de electricidad posible. “Queríamos un software que fuese ligero y que pudiera trabajar con un player interno dentro de la pantalla para reducir al máximo los componentes electrónicos en el punto físico”, explains Jorge Cruz, CIO de Enrique Tomás.

Así es como el software nsign.tv -idóneo para usuarios sin conocimientos técnicos- is allowing Enrique Tomás to manage his product campaigns and display the corporate image on the screens of his vending machines, inviting the customer to discover the ham experience.

“Thanks to nsign.tv we can synchronize several screens, regardless of size and location. We also value the platform's ability to program different broadcast slots and schedules in different periods with campaign validity dates., in addition to being able to use different content formats. The tool is proving to be very intuitive and allows you to easily organize all devices according to locations and categorize content that can be reused in different broadcast and sequencing groups.”, Cruz details.

Enrique Tomás' Marketing department is the one who remotely manages the content that was displayed on the screens, while the firm's IT team handles equipment monitoring from its headquarters in Badalona (Barcelona).

In the future, Enrique Tomás intends to expand this unassisted vending model to new places of human traffic and high consumption needs such as subway stations., transport interchanges, football stadiums or large companies.

“We are very happy that our platform has been chosen by Enrique Tomás for this new disruptive business model.”. “Digital signage will allow them to create communication with a wow effect to attract their customers and thus increase sales through dynamic and attractive visual content.”, concludes Toni Viñals, CEO of nsign.tv,.