Espresso House brings digital signage to its stores with Visual Art

The company is investing in making its cafes more digital and modern with the installation of digital screens, whose content seeks to improve the customer experience, and the Signage Player platform Visual Art.

Espresso House, one of the largest coffee chains with more than 500 establishments in the Nordic countries and Germany, has chosen Visual Art as a strategic partner and supplier for the implementation of digital signage solutions. Digital displays will serve as an effective marketing channel to drive sales and increase guest engagement.

This company is investing in making its cafes more digital and modern by introducing digital screens whose content seeks to improve the customer experience by displaying menus and offers in a more legible way..

“Visual Art has helped us develop a channel strategy that optimizes sales by presenting the right products in the right places at reasonable times of the day. Our goal is to maintain our commitment to offering quality products and improving the overall customer experience.”, explains Gustav Almqvist, Espresso House CIO.

When adding moving images to menu boards, Espresso House wants its customers to explore special offers, while striving to strengthen the brand. This strategy will create a modern, digital atmosphere that attracts your target audience and provides a positive experience.

“Through our partnership with Visual Art, We are confident that the implementation of our dayparts strategy’ on digital screens will allow real-time communication and engagement. This move away from analog materials not only modernizes our approach, “But it also allows for a more direct approach with our clients.”, adds Gustav Almqvist.

“Our digital signage platform, Signage Player, along with the commitment of Espresso House, will allow them to reinforce campaigns more effectively. The 'schedules' functionality’ on the menu boards not only speeds up communication but also frees up time and resources for Espresso House employees”, commented Andreas Ström, director de Revenue Officer de Visual Art.

Through this collaboration, Espresso House will create a modern and attractive atmosphere in its cafes while driving operational efficiency.

Visual Art has been responsible for the installation of the hardware and software, and has provided the cloud-based digital signage platform, Designed with a modern architecture that prioritizes ease of use and fluid content management. The API-first architecture of the platform ensures seamless integration with various systems, offering flexibility and scalability to meet the changing needs of Espresso House.