Hive BeeBlade and BeeBox power Melbourne's new digital experience

The latest GPU technology Hive powers an immersive journey through the natural world, with British scientist David Attenborough as narrator, in the new BBC Earth Experience inaugurated in this Australian city.

He Melbourne Convention and Exhibition Center (Australia) has inaugurated BBC Earth Experience, an immersive exhibition that replicates the success of the one that opened in London, produced in collaboration with Moon Eye Productions, Live Nation Entertainment, BBC Studios y Tinker Imagineers, who has just presented a video about the technology used.

With narration by British scientist Sir David Attenborough, This Melbourne digital art experience consists of eight rooms that guide visitors through Earth's diverse ecosystems across all seven continents.

In these spaces, visitors enter a 360º audiovisual tour that takes you to the center of the most spectacular landscapes on our planet. The experience is developed through dynamic multi-angle displays, in which surprising images are shown, new and existing, from the series seven worlds, a planet.

What distinguishes the BBC Earth Experience of Melbourne is the reproduction technology that is used to give life to this installation. TDC, Australian video technology provider, used the BeeBlade multimedia server of Hive to drive the entire project.

This is what he points out Michael Hassett, CEO of TDC: “The main difference is that we are inserting the Hive players into the projectors. The good thing about this is that it saves a lot of space and energy.. There is no cable distribution system or control room, only the multimedia player on the venue's projectors”.

Presented at the beginning of 2023, BeeBlade is a compact multimedia engine that integrates seamlessly with video projectors and display technology using the Smart Display Module slot (SDM) from Intel, thus eliminating wiring.

The entire exhibition is equipped with seventy laser projectors Panasonic, of which 55 create the central 360º high-resolution immersive panorama, which consists of more than 127 million pixels, con 49 powered by BeeBlade for precise positioning and timing of each piece of equipment, and the rest with BeeBox.

“Hive BeeBlade and BeeBox not only represent technological advances; They are harbingers of a new era, more ecological and efficient in digital art installations - says Hassett -. This transformative approach is not just a disruption in the media server space, but an evolutionary leap that saves time, money and the planet.

An opinion that corroborates Tony Molloy, Sales Director, Panasonic Business Europe: “in applications like this, “Having a system in which projectors and media servers can be combined in the same location saves costs from an installation point of view.”.