Bose Professional creates the sound environment for Rituals in Amsterdam

With the installation of more than one hundred speakers Bose Professional, the flagship store of Rituals Cosmetics in Amsterdam uses sound to create an environment of luxury and well-being for its visitors.

The Dutch audiovisual integrator First Impression has trusted the audio technology of Bose Professional to create a differential sound experience in House of Rituals, the flagship store of this luxury cosmetics brand in Amsterdam (Netherlands).

With more than 1.900 m2 distributed over four floors, This store is the largest brand in the world. 1.150 establishments it has internationally. With the aim of offering a unique and comfortable environment to its clients, Those responsible wanted a solution network audio that will integrate with the varied aesthetics of each of its spaces.

“Bose Professional not only offered a solution to meet the demands of each space, but their systems work naturally with Dante technology. For every goal we had there was a solution: from speakers to amplifiers and DSP”, explains Richard Berkhout, senior solutions architect at First Impression.”

The installed system includes eighty speakers from the line FreeSpace; twelve speakers DesignMax DM3SE; nueve subwoofers DesignMax DM8C-Sub; a bass module FreeSpace 3 Serie II Acoustimass and an outdoor subwoofer MB210-WR.

In addition to optimal audio performance, House of Rituals in Amsterdam needed the speakers to integrate as discreetly as possible into the environmental design elements of each floor..

From the wall that simulates being covered by jungle foliage and the perfumery with personalized fragrances to the home decoration space and the Arab-Asian restaurant, audio experience immediately engages customers, inviting you to enjoy a hidden oasis in the city.

To expand performance and responsiveness, First Impression combined the speakers with a digital signal processor ControlSpace EX-1280, other sound for conferences ControlSpace EX-1280C and a microphone connector ControlSpace EX-8ML.

Since the store is powered by Dante connectivity, This solution allows for simple drag and drop programming, making setup quick and easy, while maintaining flexibility for future needs. Six amplifiers complete this solution PowerMatch and three adaptive power PowerShare PS404D.