MCR promotes technological innovation in the 15th edition of its awards

The celebration of the 15th anniversary of the Awards MCR, an event that the technology wholesaler has consolidated in the IT/AV industry, has had the support of more than six hundred professionals to recognize innovative work in solutions, products and companies in 2024, in different categories.

He Barceló theater Madrid was once again the setting chosen by the wholesaler MCR to value the technological innovation from IT/AV manufacturers and distributors in which it already adds the XV edition of its awards in which its clients recognize the best solutions, products and brands during 2024 that have contributed to the growth of the business.

To this significant celebration in the history of the MCR Awards More than six hundred professionals have joined, between manufacturers, clients and media, who wanted to celebrate the wholesaler event one more year, which has featured a vibrant and carefree staging by the presenter and go away Lorena Castell as host of the gala, accompanied by Carmen Martinez, Marketing Director and MCR Management Team.

“This anniversary reflects not only the evolution of our company, but also the growth and transformation of the technology sector in Spain -has pointed out Pedro Quiroga, CEO of MCR-. During all these years, These awards have been a platform to recognize the effort, the innovation and commitment of our partners, who are an essential part of our success”.

During these fifteen years of awards, as this manager added, “We have seen that they have established themselves as a benchmark in the industry. Each edition has been an opportunity to highlight not only individual milestones, but also the strength of a technological community that continues to make a difference in such a competitive market”.

With more than ninety nominations and twenty-one winners chosen by clients, These awards “reveal the value of joint work in a sector that continues to evolve. A gala that, with fifteen years of experience, in addition to recognizing the effort and innovation of the brands, is reaffirmed as a unique setting to strengthen ties and look to the future within an industry in constant transformation, in which MCR reinforces its role as leader of the IT channel in Spain”.

The gala of the 15th edition of the MCR Awards featured Samsung, Western Digital and SumUp as title sponsors, as well as with the support of the wholesaler's brands, like Acer, Amazfit, Asrock, Asus, AVer, Belkin, BenQ, Bosch, Bowers&Wilkins, Cooler Master, Corsair, Creative, Dahua, Ewent, Ezviz, FSP, Gigabyte, Honor, Huawei, Hyperx, I'm not, Intel, Kingston, Lexar, LG, MSI, Newline, Nzxt, Oppo, Philips, Qnap, Razer, Realme, Roborock, Salicru, Sandisk, APC, Seasonic, Steel series, Thrustmaster, Shoot, TP-Link, Trust, Ulefone, Vivo, Western Digital, Yaber y Yamaha.

List of winners

• Best PC Peripheral: Corsair auriculares gaming Virtuoso Max Wireless
• Best integration component in boards and graphics: Gigabyte placa base Z890 Eagle WIFI7
• Best Integration Component in Power Supplies:MSI MAG A850GL PCIE5
• Best External Storage System: Western Digital disco duro My Passport 2.5” 6TB
• Best Internal Storage System: Samsung SSD 990 EVO Plus 4 TB
• Best PC Monitor: LG OLED UltraGear 32” – 32GS95UE-B
• Best PC for the workplace: Acer Veriton NUC VN1502G
• Best Laptop for the workplace: LG Gram 16Z90R-E.AD78B
• Best sound device: Yamaha Adecia professional audio solutions for conferences
• Best Home Device: TP-Link TC82 surveillance camera KIT
• Best Connectivity Product: Huawei AP362 (11AX Indoor, 2+2 Dual Bands, Smart Antenna)
• Best audiovisual brand for professional integration: LG and Samsung
• Best education product: Newline Lyra Pro interactive display with Edla
• Best Electronic Security Product: Dahua Tioc Duo panoramic dome IP camera
• Best Smartphone: Samsung Galaxy Z Flip 6
• Best Wearables: Oppo Smartwatch X
• Best technological innovation product: Intel Core Ultra processor 9 285K

On the occasion of the 15th anniversary of these awards, MCR wanted to go beyond traditional voting and granted special recognitions to three brands to highlight their path, innovation and commitment within the technological ecosystem.

• Recognition of career at MCR: Acer
• Best recent addition brand 2024: Vivo
• Best Business Solution: Samsung