Christie transforms BYD electric vehicle museum into an immersive experience

At the BYD Zhengzhou Di Space, 26 laser projectors Christie DWU860-iS, offering vibrant and realistic images in each of the themed areas.

Los Christie Inspire Series 1DLP Laser Projectors are creating immersive experiences at BYD's new energy vehicle museum in Zhengzhou, the first of its kind in China.

Known as BYD Zhengzhou Di Space, this space of 15.000 square meters offers an immersive tour of the innovation and technology of new energy vehicles. Distributed over four floors and with more than 300 exhibitions, visitors explore interactive visual narratives that combine science, technology and engineering, showcasing BYD's vision for the future of sustainable mobility.

To bring this concept to life, have been installed 26 Christie laser projectors DWU860-iS, offering vibrant and realistic images in each of the themed areas.

Display, partner de Christie, has been responsible for the installation and commissioning of the projectors, that illuminate from the striking main wall of the first floor to the surrounding space, the exhibition hall and detailed presentations on the second floor.

“We chose the Inspire series projectors for their quality and reliability”, affirmed Yong Hong, project manager at Jianye Display. “Con 8.500 lumens, deliver stunningly sharp, immersive images on every display. Its robust design, “Silent operation and minimal maintenance allow us to create an unforgettable immersive experience for visitors.”.

“BYD’s vision for Di Space fits with our commitment to delivering visual experiences that inform and inspire.”. We are proud that our Inspire series projectors contribute to this innovative space, allowing visitors to experience first-hand the potential of new energy vehicles. “Christie technology brings BYD’s mission to life with every exhibition.”, clarifies April Qin, Senior Director of China Sales for Christie's Enterprise Division.

Immersive visual experiences

Projections inside the museum vary in size, with the largest reaching 14×4 meters and others smaller than 1.6×1,6 metros, creating a variety of important experiences.

According to Hong, One of the biggest challenges of the project was manually adjusting the projection angles to accommodate the intricate details of the design., thus optimizing the visual impact and reinforcing the message of innovation and sustainability.

Inspire series projectors offer WUXGA or 4K UHD resolution and even 9.600 brightness lumens, making them ideal for small to medium sized environments.

Equipped with fixed motorized zoom lens 1.25-2.0:1, a dust-resistant optical engine with IP5X certification and operation capacity 24/7, DWU760-iS models, DWU860-iS, DWU960-iS, DWU960ST-iS and 4K860-iS have been designed to create immersive and immersive experiences that captivate visitors.