Christie transforma el museo de vehículos eléctricos de BYD en una experiencia inmersiva

En el BYD Zhengzhou Di Space se han instalado 26 proyectores láser Christie DWU860-iS, que ofrecen imágenes vibrantes y realistas en cada una de las zonas temáticas.

Los proyectores láser 1DLP de la serie Inspire de Christie están creando experiencias inmersivas en el museo de vehículos de nueva energía de BYD en Zhengzhou, el primero de su tipo en China.

Conocido como BYD Zhengzhou Di Space, este espacio de 15.000 metros cuadrados ofrece un recorrido envolvente por la innovación y la tecnología de los vehículos de nueva energía. Distribuido en cuatro plantas y con más de 300 exhibiciones, visitors explore interactive visual narratives that combine science, technology and engineering, showcasing BYD's vision for the future of sustainable mobility.

To bring this concept to life, have been installed 26 Christie laser projectors DWU860-iS, que ofrecen imágenes vibrantes y realistas en cada una de las zonas temáticas.

Display, partner de Christie, has been responsible for the installation and commissioning of the projectors, that illuminate from the striking main wall of the first floor to the surrounding space, the exhibition hall and detailed presentations on the second floor.

“We chose the Inspire series projectors for their quality and reliability”, affirmed Yong Hong, project manager at Jianye Display. “Con 8.500 lumens, deliver stunningly sharp, immersive images on every display. Its robust design, “Silent operation and minimal maintenance allow us to create an unforgettable immersive experience for visitors.”.

“BYD’s vision for Di Space fits with our commitment to delivering visual experiences that inform and inspire.”. We are proud that our Inspire series projectors contribute to this innovative space, allowing visitors to experience first-hand the potential of new energy vehicles. “Christie technology brings BYD’s mission to life with every exhibition.”, clarifies April Qin, Senior Director of China Sales for Christie's Enterprise Division.

Immersive visual experiences

Projections inside the museum vary in size, with the largest reaching 14×4 meters and others smaller than 1.6×1,6 metros, creating a variety of important experiences.

According to Hong, One of the biggest challenges of the project was manually adjusting the projection angles to accommodate the intricate details of the design., thus optimizing the visual impact and reinforcing the message of innovation and sustainability.

Inspire series projectors offer WUXGA or 4K UHD resolution and even 9.600 brightness lumens, making them ideal for small to medium sized environments.

Equipped with fixed motorized zoom lens 1.25-2.0:1, a dust-resistant optical engine with IP5X certification and operation capacity 24/7, DWU760-iS models, DWU860-iS, DWU960-iS, DWU960ST-iS y 4K860-iS han sido diseñados para crear experiencias inmersivas y envolventes que cautivan a los visitantes.