Wildstone installs a large roadside billboard in Madrid

As part of its strategy to establish itself in the Spanish market, Wildstone has installed a 20 double-sided digital display×6 meters next to the Burgos highway.

The site owner Wildstone outdoor advertising has installed a digital display of 20×6 meters in Madrid. An initiative that is part of its expansion in Spain and that is presented as the largest digital advertising medium on the road in the country..

This monopost is strategically located next to the Burgos highway, in the busy municipality of Alcobendas, one of the main arteries into and out of Madrid. An average of 189.223 Vehicles pass by this point every day.

The screen will be marketed by Impact OOH, while Wildstone has been in charge of the comprehensive development of the advertising support, which has been transformed from a 12" single-sided screen×5 meters to a double-sided 20×6 metros. This makes it one of the largest digital media in Europe and the largest large-format road advertising media in Spain., as explained by Wildstone.

“By collaborating with Wildstone on innovative projects like this, we significantly strengthen the value of our digital network. The latest generation LED technology in this location improves the quality of each advertisement and allows us to display dynamic and adaptable messages in real time., which makes it much more effective than traditional ones”, comment Pedro Várez, CEO of Impact OOH.

Looking to the future, The company plans to acquire and update large format screens like this throughout Spain and in other international markets. To support the unusually large screen size, The support mast has been designed with a reticulated structure, using techniques similar to those used in the construction of the Eiffel Tower.

Since its entry into the Spanish market in 2022, Wildstone currently owns more than 1.700 advertising faces throughout the country.

“And Wildstone, We go beyond traditional outdoor advertising to create iconic structures. This extraordinary advertising medium combines cutting-edge technology and robust design to offer a high-impact visual advertising platform. The project reinforces our commitment to technological innovation in outdoor advertising, offering high value solutions for both advertisers and space owners”, explains Carlos Pestaña, CEO of Wildstone Spain.