Peerless-AV transforms the Minnesota Fair with digital signage

For the second year in a row, LuLu’s Public House, reference restaurant at this American fair, has trusted in the technology of Peerless AV to improve your customers' experience, increase sales and operations with high-performance outdoor and indoor screens.

Known for its wide selection of food and drink and lively atmosphere in the Minnesota State Fair, the restaurant LuLu’s Public House has decided this year to improve the management of the flow of the hundreds of people who attend this call, around 20.000 daily visitors, and its operational efficiency.

Precisely this large influx of public to the fair made it difficult for customers to make decisions quickly., which often led to checkout jams and delays in restaurant orders.

Besides, Menu prices changed frequently and manually updating the printed menu was time-consuming and limited the ability to respond quickly to the establishment's operational needs..

To solve these problems, Those responsible have partnered with the screen manufacturer Peerless AV and the integrator Innovative Sales Solutions to display a dynamic digital signage solution that displays menus in an attractive way and updated in real time to customers and improve their experience in the restaurant during the busiest days of the fair.

Peerless-AV provided a range of high-performance display solutions last year, which now allows LuLu’s Public House to display dynamic and up-to-date menu information, both inside and outside, guaranteeing a high visibility in direct sunlight.

At this year's fair, which has been celebrated since 21 from August to 1 September, The restaurant has improved its digital proposal by once again relying on Peerless-AV and the integration of Innovative Sales Solutions.

The new installation includes six individual outdoor digital menu panels, composed of high-brightness screens 55” Xtreme, model XHB554 the Peerless AV, mounted vertically with ESF655P wall brackets, Corrosion resistant and low profile.

Added to this is the installation of a 65” LCD screen of MaxHub in the patio area, also mounted on an ESF655P outdoor support.

Los interior menu panels, located behind the bar, Configured with five MaxHub LCD screens, in 43” format each and in horizontal location, with the support of CMJ470 ceiling plates, adjustable length extension columns AEC0203, ceiling mount tilt boxes SmartMount PLCM-2 and universal adapters PLP-UNL in the form of I the Peerless AV.

“We understand the unique challenges posed by a digital signage installation in outdoor environments and the importance of choosing the right solution to ensure its performance exceeds expectations,” he explains. John Peterson, vp. Innovative Sales Solutions - Technology Sales. LuLu’s Public House needed to improve efficiency, visibility in all weather conditions and general operation, and we knew that a combination of Peerless-AV's professional displays and mounts would have a lasting impact.”.

After considering a Wi-Fi based system to connect the screens, the decision was made to deploy a wired solution to ensure reliable performance and avoid connectivity issues. The installation was completed without interrupting the restaurant's operation.

The first Peerless-AV digital signage solution installed last year has provided tangible results to the restaurant, amortizing in this period, which has motivated its renewal for the Minnesota State Fair of 2025.

By replacing static menus with dynamic digital displays, last year the business experienced a increase of 100% in the customer flow, since by having chosen their orders before reaching the checkout they have reduced crowding and response times have been improved, which has resulted in a increase in sales.

Besides, the ability to quickly change prices and items that appear on the digital menu panel in response to operational needs, as a replacement for a slow moving drink, have had a direct impact on income and better adaptation to fluctuating demand.

“Screens are not only visually attractive, "But they are also very functional and help staff manage high-volume days much more efficiently," he says. Erin Brumm, directora general de Innovative Sales Solutions-. The restaurant is processing more sales, offering faster service and satisfying more customers”.

To Charlie Burrows, owner of Lulu's at the Minnesota State Fair, the technological renewal has been a success. “The key is that Customers make the decision to order before reaching the counter. Peerless-AV's high-brightness displays allow you to see options from a much greater distance, which translates into a Faster service and shorter waiting times. Digital signage software makes it easy to update in the menu as needed, no downtime. Esta solución ha sido clave para nuestro año récord en 2024”.