Econocom explains its strategy during the first global AV conference

Recently held in the Spanish town of Marbella, Econocom has made it clear at this global conference that the AV environment is consolidated as a new strategic axis in its 'One Econocom' plan.

The Econocom global audiovisual conference, in which the company gathered its main managers and AV specialists a few days ago in Marbella to analyze this market, has reaffirmed his strategy and position as a European integrator.

After the ICT procurement, Advance, ISS OFF and part of Smartcomm during this year, The company faces a key moment in its audiovisual strategy, that fits into your plan One Econocom to consolidate itself as a benchmark in audiovisual integration in Europe.

With a billing higher than 300 million euros and more than 750 professionals dedicated to the AV sector, The acquisitions of these companies complement the group's experience in immersive narrative, museography, kinetic LedD engineering, large-scale education and integration for public and private clients.

This is what he pointed out Angel Benguigui, CEO of Econocom (in the attached image), during the conference: “2025 is a milestone in the evolution of our audiovisual experience and also in terms of the deployment of a unified vision throughout Europe, under the Econocom brand. We're not just shaping the future of immersive environments, but we are sending a clear message to the market: our ambition is to lead, inspire and simplify how organizations, public and private, “interact with technology”.

Econocom's audiovisual area is fully aligned with the strategic plan ‘One Econocom’ of the group, to offer its clients “a clearer and more coherent value proposition, that reflects the philosophy Live Tech of the company and that also responds to the demands of a world in constant evolution”.

Econocom Audiovisual Solutions embodies “a distinctive vision in the integration market, al design and implement immersive environments where technology becomes a catalyst for multisensory experiences”.

Taking advantage of the group's multi-sector experience, These solutions revolve around digital spaces: corporate, retail, education, public enclosures, health and control rooms, with an approach that goes beyond device connectivity and allows them to communicate, encourage participation and inspire emotions.

How do you explain Israel Garcia, general director of business development and strategic plan of the Econocom Group, "between 2020 y 2022, the audiovisual sector - including digital signage and collaboration technologies- experienced a great acceleration. It is expected that the market grows steadily more than a 5% annual up to 2028, driven by the standardization of video components and unified communications”.

As a new strategic axis within the Econocom Group, The audiovisual area represents a key growth driver and a unifying platform for the company's experience in Europe. “This global event in Marbella comes to consolidate and reaffirm our leadership as a European audiovisual leader”.

Jean-Pierre Overbeek, country manager of the Netherlands and director of the AV business (in the first image), emphasizes that this sector “is key for organizations that work, They collaborate and relate to their different ecosystems. Con Econocom Audiovisual Solutions we bring together the experience of our teams and acquired companies to ratify a strong and unified European leader”.

The objective of this strategy, as Oerbeek adds, “is to grow with excellence and integrate effectively, always maintaining a people-centered approach. Marbella has been the opportunity to align our vision with our colleagues across Europe and reaffirm the role we aspire to play in this rapidly growing sector.”.