Peerless-AV helps install digital signage at Juici Patties locations

An outdoor digital menu board has been installed at the Drax Hall location Peerless AV compatible with an LG 55XE4F-M outdoor screen 55 inches. It also has a speaker/microphone kit, a fan and an internal media player tray and a power distribution unit.

Juici Patties, Drax Hall, in the parish of St. Ann, Jamaica, It is the first franchise location to integrate outdoor digital signage in self-service to improve ordering efficiency, create messages and drive brand loyalty through greater customer satisfaction.

The Drax Hall region, rapidly growing, has recently undergone major infrastructure improvements to modernize its services, including a shopping center, food establishments and a gas station.

The branch, located at the Drax Hall Boot gas station, occupies approximately 180 square meters and has 30 employees. It is property of Golden Grain Baking, the most recent franchisee to join the 65 branches that already have (60 in Jamaica and five in Florida).

The franchise owners contacted Main Event Entertainment, a full service producer. As a regular supplier of indoor digital signage solutions to three other Juici Patties franchises in the parishes of St. Ann (Discovery Bay) y St. James (Ironshore & Harbour City Shopping Mall, Montego Bay), through its digital signage division, Main Event was the chosen partner for the project at Drax Hall, branch of St. Ann.

The owners were looking dynamic indoor menu boards, as well as an outdoor one for self-service, a first for the Juici Patties chain. It has a good location as it benefits from a high level of traffic which helps attract and retain customers., offering them an alternative self-service experience focused on service efficiency.

Planning and installation

Franchise owners wanted a three-screen menu board, but they requested that the design be adapted to accommodate a digital display central flanked by two static panels with the intention of converting these into digital panels in the future.

Designed to maintain uniform brand consistency across all three screens, static panels would show menu content and prices. With the same dimensions as the screen LG, The signs are made of aluminum sheets riveted to the support, with vinyl prints on top. A canopy that protects the solution is equipped with lighting for better visibility during the evening and night.

Main Event accommodated the specified budget and contacted Peerless-AV as a Platinum distributor of the brand's stands and cart/stand solutions for over 10 years. This was Main Event's first drive-thru installation, and they knew that Peerless-AV had experience in this field with its range of indoor and outdoor displays, digital kiosks and menu boards.

The selected product was a Peerless-AV outdoor digital menu board compatible with an external screen LG 55XE4F-M de 55 inches (KOF555-3). Extras purchased include a speaker/microphone kit (KOF-OPT-SPK), and fan for media player (KOF-OPT-FAN), an internal media player tray (KOF-OPT-SHELF) and one power distribution unit (KOF-OPT-ELECTRICAL).

Specific hardware was also required to mount the LG 55XE4F screen on the KOF555 menu board (KOF-OPT-LG). The stand features a design that allows air to circulate around the screen panel to prevent overheating.

The outdoor triple digital menu board was chosen for its modular design, allowing screens to be installed from the front without interfering with adjacent units. This design is useful if the franchise prefers to change the other two static screens to digital ones in the future.. The Peerless-AV Outdoor Menu Board also offers a stylish design, IP54 certified to ensure a robust solution, weather and vandal resistant, for reliable use 24/7.

For the indoor digital menu boards, Main Event chose four Peerless-AV SmartMount digital menu board mounts with height and depth adjustment (DS-MBZ647L) to LG UH7 series screens 49 inches.

Main Event, authorized distributor of Scala, used the media players with 4K output and the UHD playback software brand for high-performance enterprise content management and hosting.

Digital Signage Integration

The total period for the completion of the new branch was six months, but the acquisition and installation of digital signage was much shorter.

In May 2025, Main Event engineers carried out the digital signage integration in two phases, over a period of two weeks. Digital Menu Boards, for both indoors and outdoors, They were installed in a matter of hours.

Regular meetings were held with all parties to discuss the entire restaurant infrastructure, including digital signage solutions.

A team of engineers from Main Event managed the installation of the interior and exterior digital signage. Conduit was installed to protect data and power wiring to the base of each menu board pedestal, which were later bolted to concrete blocks below. The power supply was pre-installed with all wiring connected to the UPS network in the back room of the restaurant.

Modernization and wiring of the speakers and microphone kit for the outside menu intercom system were carried out after the installation of the solution was completed.

Juici Patties' New Indoor and Outdoor Digital Signage, Drax Hall, St. Ann, Helps customers select menu faster and streamlines operations.

Main Event's Digital Signage Department coordinates all digital menu content updates in real time. Thanks to the Scala content management platform, can make instant price adjustments, Product availability and promotional campaigns on indoor and outdoor displays. This ensures consistency, precision and agility, allowing the franchise to respond quickly to seasonal changes, Limited time offers or operational changes.

Updates can be scheduled in advance or implemented immediately, reducing staff workload and maintaining an efficient customer experience at all times.