INFiLED Brings Dynamic DOOH to Dubai's Busy Sheikh Zayed

Located in the new headquarters of the outdoor digital advertising agency Pixels World, in one of the busiest areas of Dubai, the new MVmk2 screen INFiLED, of 10,4 mm and a brightness of up to 10.000 nits, guarantees high-impact images in the demanding climatic conditions of this Arab emirate.

The LED display technology specialist INFiLED has supplied a large format outdoor advertising stand his series MVmk2 which is located in the busy Sheikh Zayed, Dubai's main transport corridor and the longest road in the United Arab Emirates.

As the first digital screen in A Tower, the new location of the outdoor digital advertising agency (DOOH) Pixels World in Sheikh Zayed, INFiLED's Led screen is strategically positioned to offer maximum visibility, brightness and reliability to more than half a million people who pass through there daily, as it is within walking distance of major attractions such as Dubai Mall, International Financial Center and the Museum of the Future.

The INFiLED MVmk2 display, of 30×10 metros, installed in this busy environment has a pixel pitch of 10,4 mm and a shine of until 10.000 nits, ensuring clear, high-impact images, even in broad daylight and in the demanding climatic conditions of this Arab emirate.

As they point out from Pixels World, The decision to choose INFiLED Led technology was motivated by problems of reliability and performance, since the screen that was previously located in this location frequently overheated, causing feeding and resolution problems.

Thanks to your fanless approach, which eliminates the need for air conditioning, INFiLED's MVmk2 series displays solve these problems, while promoting smoother operation energy efficient and lower long-term maintenance costs.

From initial concept to complete installation, A Tower's DOOH project was completed in about twelve weeks, without incidents occurring during the display of the screen.

The LED experts at INFiLED offered support from the beginning, ensuring that the chosen specification fit the realities of the site and selecting the appropriate display architecture for the specific demands of this DOOH location.

The MVmk2 series is a Light but robust Led solution, especially suitable for outdoor installations, like urban squares, pedestrian zones and transport nodes. This screen, con IP65 certification, incorporates a superior heat dissipation system and greater energy efficiency, achieving a notable reduction in 16% in average energy consumption compared to conventional outdoor Led screens.