INFiLED Brings Dynamic DOOH Design to Dubai's Busy Sheikh Zayed

Ubicada en la nueva sede de la agencia de publicidad digital exterior Pixels World, in one of the busiest areas of Dubai, la nueva pantalla MVmk2 de INFiLED, of 10,4 mm and a brightness of up to 10.000 nits, guarantees high-impact images in the demanding climatic conditions of this Arab emirate.

The LED display technology specialist INFiLED has supplied a large format outdoor advertising stand his series MVmk2 which is located in the busy Sheikh Zayed, Dubai's main transport corridor and the longest road in the United Arab Emirates.

As the first digital screen in A Tower, the new location of the outdoor digital advertising agency (DOOH) Pixels World in Sheikh Zayed, INFiLED's Led screen is strategically positioned to offer maximum visibility, brightness and reliability to more than half a million people who pass through there daily, as it is within walking distance of major attractions such as Dubai Mall, International Financial Center and the Museum of the Future.

The INFiLED MVmk2 display, of 30×10 metros, installed in this busy environment has a pixel pitch of 10,4 mm and a shine of until 10.000 nits, ensuring clear, high-impact images, even in broad daylight and in the demanding climatic conditions of this Arab emirate.

As they point out from Pixels World, la decisión elegir la tecnología Led de INFiLED estuvo motivada por problemas de fiabilidad y rendimiento, ya que la pantalla que estaba antes ubicada en este emplazamiento se sobrecalentaba con frecuencia, provocando problemas de alimentación y resolución.

Gracias a su enfoque sin ventiladores, que elimina la necesidad de aire acondicionado, la pantallas de la serie MVmk2 de INFiLED resuelve estos problemas, al tiempo que favorece un funcionamiento más eficiente energéticamente y menores costes de mantenimiento a largo plazo.

Desde el concepto inicial hasta la instalación completa, el proyecto DOOH de A Tower se ha realizado en unas doce semanas, sin que se produjeran incidencias durante el despliegue de la pantalla.

Los expertos en Led de INFiLED ofrecieron soporte desde el inicio, ensuring that the chosen specification fit the realities of the site and selecting the appropriate display architecture for the specific demands of this DOOH location.

The MVmk2 series is a Light but robust Led solution, especially suitable for outdoor installations, like urban squares, pedestrian zones and transport nodes. This screen, con IP65 certification, incorporates a superior heat dissipation system and greater energy efficiency, achieving a notable reduction in 16% in average energy consumption compared to conventional outdoor Led screens.