Visual Noise, PRG y Disguise en festival MDLBEAST Soundstorm

Combining your creative experience, technical and production, Visual Noise, Disguise y PRG they elevate the popular festival to a higher visual level MDLBEAST Soundstorm 2025 in Riyadh (Saudi Arabia).

Creative production studio Visual Noise produced the visual effects and supervised the cameras on seven of the festival's stages, along with hundreds of information screens spread throughout the venue. The Big Beast flagship stage, provided by PRG, was redesigned to display ultra-low latency images on a large LED screen capable of processing ten UHD 4K signals. Disguise was in charge of all the sets and screens, and the festival was the first in the region to implement the new GX server 3+.

Now in its sixth year and bigger than ever, el festival Soundstorm 2025 welcomed hundreds of thousands of fans for three days. Attendees enjoyed the performances of an impressive lineup of 250 artists, among which were Cardi B, Post Malone, Pitbull, Calvin Harris and many more. After last year's record success, The festival grounds and stages were redesigned as music districts for fans to explore like a city..

Visual Noise was in charge of all the festival screens, managing a network of interconnected content that ranged from images of the performances on stage to the appearance of the facilities, signage and timetable information in other parts of the venue. Trevor Burk, Lead Visual Noise Designer, comments that “Our overall creative brief focused on the ability to show anything anywhere, anytime.. Fortunately, con Disguise, We knew we had a solution we could trust to do just that, from the Big Beast stage to the festival's smallest screen”.

experiential space

As part of this ambitious infrastructure that covered the entire site, the new district Downtown of the festival served as a meeting point for the public, offering a multi-story experiential space packed with immersive screens and scenarios. The result was a more connected festival, with images that could be updated in real time on a large scale to entertain and educate fans, improving their overall experience by ensuring they didn't miss a single moment. Mediapro managed the playback system throughout the festival, along with the Park Stage, the Tunnel Stage and the 6AG Stage, while CT handled LEDs and processing throughout the venue and NEP managed the festival's camera system.

Soundstorm's Big Beast main stage also underwent an impressive renovation this year. “Having worked with Visual Noise on the festival since 2021, We knew attendees were expecting a visual spectacle on the Big Beast stage”, states Yvonne Donnelly Smith, Director of Concert Tours and Live Music Events at PRG. “In the past, We limited ourselves to making Notch effects with the camera on a canvas of 16:9. This year, we took one more step. We wanted to offer artists the flexibility to use different designs on the stage LED canvas, which was composed of a mixture of panels with a pixel size of 4 mm, 5 mm y 8 mm. With the GX 3 and the GX 3+, we were confident we had the processing power to do it without latency issues”.

Precision mapping

This flexibility Additional support and the ability to display richer, more complex visuals meant Soundstorm festival-goers were able to enjoy a wider and more diverse range of content than ever before., setting a new benchmark for multi-day live events. PRG also optimized production, saving hours of time creating a library of Notch content and guiding artists through a preview workflow in the GX 3+ before the live show, which ensured that all images were accurately mapped and live performances were executed to perfection.

The CEO of Disguise, Fernando Küfer, highlights that “after having powered Soundstorm's Big Beast stage, that broke records last year, we are proud to return and collaborate with Visual Noise, PRG, MediaPro and our extensive network of partners to transform the festival experience and raise the bar for fan engagement. Our Designer software and GX range were created for events of this magnitude, and we are delighted to continue advancing these technologies to deliver unforgettable experiences to music fans again and again.”.