LedDream transforms the Bálamo restaurant into an immersive wine environment

This Madrid restaurant has a unique sensory space for wine lovers: Great Reserve, in which an immersive digital Cuba, designed by LedDream Group with LED screens LG, It is the core of the experience, which is accompanied by private tasting rooms, winery and visual content.

Located in the Madrid town of Alcorcón, he Bálamo restaurant combines gastronomy, knowledge of wine and technological design to offer its diners quality Mediterranean cuisine and a sensory experience called Great Reserve; a a space of 1.000 m² that is transformed into a unique wine environment, with a visual narrative created by LedDream Group.

This space combines elegance, exclusivity and advanced technology, consolidating this restaurant as one of the most unique to enjoy wine with the five senses, that transforms the arrival of visitors into a immersive and sensory tour, whose core is the Immersive digital Cuba.

Designed by LedDream Group, This digital Cuba turns the traditional wine barrel into a unique sensory journey thanks to 22 m² of LG indoor Led screens, with a pixel pitch of 2.5 mm, installed on sides and roof, and an approximate resolution of 960×1.485p per side for recreate the wine cycle: clusters, grapes, barrels and liquid landscapes, that envelop visitors from the first moment.

The digital Cuba is one of the most iconic elements of this restaurant space, located in the steel drum ladder that connects to the upper floor, making the visitor feel like they are entering directly into a real winery.

This centerpiece of the experience creates a immersive environment where tradition and modernity meet, immersing visitors in a sensory universe that turns each dinner, cocktail or private event in a unique journey for the senses. Besides, This digital Cuba has become a unique visual element in Spain, taking the wine experience to another level and transforming the way visitors connect with this environment.

Another has been installed in the winery area. LG indoor Led screen with Full HD resolution 10 m² and pixel pitch 2.5 mm, that projects contents related to wine references and the history of wine.

Audiovisual elements -clusters, grapes, textures and liquid landscapes- They combine with architecture to create a perfect harmony, whose contents and management correspond to Channel4you, the division specialized in digital content of LedDream Group.

As part of the journey through space Great Reserve have been integrated additional visual equipment, also from the manufacturer LG, at different points that expand the experience: in the Cuba room, a screen 7,5 m², with pixel pitch 1.9 mm It is intended for presentations and events.

The space Great Reserve has sixteen reserved, each one sponsored by a prestigious winery and equipped with LG indoor Led screens, designed for tastings, exclusive pairings, corporate meetings, etc., that maintain the immersive aesthetics of the set. The glass cellar, con more than two hundred wine references, places wine at the center of the experience.

All screens and monitors installed are from LG Electronics, manufacturer with which LedDream Group maintains a collaboration as certified partner, together with the collaboration of MediaMarkt Business as a strategic partner, to ensure the highest quality, reliability and performance.