Grass Valley Spotlights at ISE 2026 how to scale audiovisual production without increasing costs

Grass Valley is present at ISE 2026 where he presents his vision for how modern audiovisual equipment can create flexible and reliable workflows that adapt to increasing expectations without increasing costs or operational burden.

From booth 4Q900, Grass Valley highlights how teams can combine tools more intelligently, reuse successful workflows and expand capacity with confidence. As high production quality becomes commonplace in the audiovisual sector, differentiation is increasingly defined by adaptability and not just by the result.

For business organizations, the quality of the production is not something superficial; at times such as earnings calls and investor meetings, directly influences confidence in the business and can have a significant impact on the company's valuation. Teams asked to offer more platforms, more formats and more consistency, often with the same budgets and the same team size.

Grass Valley focuses on providing teams with the flexibility and headroom they need to respond to change, while maintaining repeatability under real-world pressure. Jonathan Lyth, Grass Valley Business Audiovisual Director, comments that “at all levels of audiovisual broadcasting, we see incredibly smart teams achieving outstanding results under real constraints. Our goal at ISE is to show how that ingenuity can become a lasting advantage, Giving teams the confidence to scale, adapt and protect creativity without adding unnecessary costs or complexity”.

An ISE, Grass Valley joins modern audiovisual equipment for broadcast, shaped by similar limitations and demands. Both operate in environments where ingenuity is essential, failure is costly and resilience is important. Grass Valley's role is eliminate friction, reduce risk and protect the creative moment as complexity increases.

Scalable Workflows

Grass Valley will demonstrate how flexible system design Enables smart production setups to become reusable assets rather than point solutions. By allowing workflows to evolve without fixed assumptions about scale or function, teams can quickly adapt to new requirements, while retaining proven approaches.

The company will also highlight how the economics of expanding production are changing. Instead of building excessive infrastructure to meet peak demand, audiovisual equipment can now increase your capacity based on real needs, aligning costs with usage and maintaining the reliability needed for live and mission-critical environments.

The reliability remains central to the Grass Valley philosophy. By incorporating resilience into the system architecture, Systems absorb pressure so teams can focus on execution and experimentation, rather than on recovery and risk management. Thus, stability becomes a facilitator of creativity, instead of a limitation.

Collaboration with Netgear

Grass Valley y Netgear have announced within the framework of ISE 2026 a new collaboration that seeks to provide the ProAV segment with tools based on consolidated broadcast systems to facilitate production for companies, management and distribution of high quality content.

business organizations, included corporations, universities, places of worship, esports and venues, increasingly require broadcast-quality production capabilities, but have historically faced prohibitive costs and complexities. The newly announced alliance directly addresses this gap by combining live media-optimized switching and secure IP networks from Netgear OFF with software-defined production tools (AMPP) and hardware platforms Grass Valley.

Both companies share a common vision of interoperability, based on the main standards, as IS, SMPTE ST 2110, Dante and SRT, along with a customer-centric approach that simplifies the user experience and offers powerful tools. This is one of the keys to the agreement, as explained Laurent Masia, senior director of product line management Netgear: “Our partnership with Grass Valley is a perfect fit for enterprise customers who want reliable video operations.”, “Secure and scalable without the friction often associated with live media workflows.”.

Access to the ISE SPECIAL 2026 a Digital AV