Samsung: 60 meters of LED screens, a Sleeplab

The Sleeplab space in the department store Metro Paragon is supported by a U-shaped LED screen 60 meters of Samsung to turn the shopping experience into a multi-sensory experience.

Sleeplab is part of the efforts of Metro retail transformation to attract the buyers by creating a immersive space for those looking to improve their sleep experience. The space, composed of Pave System, evokes sensory experiences through vista, the smell and the touch, helping shoppers imagine what a good night's sleep could be like.

In the newly opened Sleeplab, buyers are greeted by a screen LED Samsung commercial IEA series (LED signage IE025A) in the form of U de 60,72 m, that wraps around three sides of the exhibition area. This is the largest installation of IEA series displays in an indoor retail environment in Singapore.

In order to generate the content of the screens, Metro collaborated with the South Korean company Inhabitant to create Seven Chapters of Sleep, a movie of digital art 15 minutes which takes advantage of the unique display configuration and advanced function LED HDR (High Dynamic Range) to create an immersive dreamscape for shoppers as they try out bedding in the area.

The film transports shoppers through flowers, the vastness of the oceans and outer space, underscoring “the experience of deep, restful sleep that every person can experience.” The sample is accompanied by ambient audio parts creating a relaxing environment while shoppers try out mattresses and bedding.

SmartThings Pro y MagicINFO: centralized content management

The digital experiences of Sleeplab are managed centrally through SmartThings Pro y MagicINFO, where space conditions can be automatically adjusted based on pre-established routines and instructions.

SmartThings Pro is an integrated business solutions platform that helps organizations centrally manage their connected devices, Monitor energy consumption and trigger real-time alerts based on AI diagnostics. Large format display content can also be managed centrally via MagicINFO, a content management platform that allows Metro to create, Quickly upload and manage digital signage.

An expanding project

Samsung Electronics Singapore has signed a memorandum of understanding with Metro to promote the business transformation from the shopping center Metro Paragon. In the coming months, will be installed 12 large format digital signage screens spread over the three floors, that will replace the LED and LCD screens lower resolution conventional.

Erwin Wuysang-Oei, executive director of Metro, puts into value the creating experiences to improve purchasing processes: "Nowadays, Shoppers seek experiential moments when visiting department stores. It is a place for discovery and experiences, and Metro hopes to excite shoppers with our retail transformation initiatives, that are attractive, while helping them discover new brands to connect with. At the same time, we want our investments to help us optimize our operations and generate greater value for our brand in the long term. We are delighted to work with Samsung, as we can rely on their advanced digital capabilities to make our vision a reality”.

This vision is shared by Jeffrey Hahn, president of Samsung Electronics Singapur: “Metro had a clear vision of how it wanted to elevate the retail experience in the heart of Orchard Road. We saw an opportunity to partner with the team to improve the customer experience, as well as to help the store more efficiently manage its set of devices, so that operational processes can be better optimized, such as energy consumption monitoring and content management for digital signage. Con SmartThings Pro y MagicINFO, “The Metro team can rely on intelligent information and manage connected devices easily and securely on our platform.”.