Geolocation, analysis and maps to boost sales in the retail sector21 March 2017 El comercio tradicional pasa por momentos de renovación tecnológica para mejorar la experiencia de los clientes y aumentar ventas. La combinación sin fisuras entre ...
Spanish investment in digital signage will grow 9,1% this year, according to DBCI13 March 2017 La agencia Zenith Vigía prevé un incremento muy positivo en la inversión en cartelería digital en el mercado español, el segundo mayor tras el ...
IAB Spain: Digital signage has great potential to adapt to the programmatic purchasing model3 March 2017 Doce de las Comisiones de trabajo que tiene esta asociación han elaborado y presentado el documento ‘Top Tendencias 2017’, in which they are shown ...
Through digital signage, companies offer a more modern and innovative brand image4 November 2016 Esta tecnología publicitaria sigue teniendo un mayor peso en entornos indoor que en la calle, sobre todo en centros comerciales y tiendas, seguido de ...
Retail is achieved with smart screens and digital signage technology 4.017 October 2016 Para aprovechar todo su potencial, estas soluciones de visualización deben estar equipadas con la última tecnología, con sensores de movimiento, tracking, facial recognition, NFC ...
IAB Spain renews its board of directors for the next two years24 June 2016 The general assembly of members has elected Beatriz Medina, by A3 Media, and Ángel Nebot, de Smartclip, as new president and vice president, respectively ...
El Big Data incrementa la rentabilidad de los anunciantes en las campañas Dooh7 June 2016 En un encuentro celebrado en las oficinas de playthe.net se han puesto de relieve las ventajas que ofrece la publicidad Digital Out Of Home ...
IAB Spain: investment in advertising in digital signage grows by 11% in 201517 March 2016 Con una inversión en publicidad digital de 1.289,2 million euros in 2015, and 21% más que el año precedente, el estudio de inversión ...
inMediaStudio exports its immersive marketing experience to London and the United States9 December 2015 Como partner tecnológico de Paramount Pictures Spain, la acción con realidad virtual creada por la empresa española inMediaStudio, que ha logrado poner a casi ...
Holograms for Freedom and the DDB agency winners of the Inspirational Awards 201523 November 2015 The great winner of the Inspirational awards 2015 has been the Holograms for Freedom campaign for We are not a crime that has obtained the ...
Innovation and creativity in digital signage is the focus of the debate at the 3rd edition of DinamicaDS16 October 2015 The creatives Raúl López del Castillo of FullSix, Javier del Río from SRBurns and Fred Bosch from Hello Lola, They met yesterday at ...
The Inspirational'15 Festival returns to its essence: innovation in digital communication17 September 2015 The association of advertising and digital communication in Spain, IAB Spain, has presented the IX edition of Inspirational, which will take place ...
DinámicaDS: un foro de análisis, innovación y experiencias en torno a la cartelería digital2 July 2015 PosterDigital, con la participación de IAB Spain, ha celebrado la primera edición de #DinámicaDS, un entorno de debate, análisis e innovación del sector de ...
Digital signage takes 32 million euros of investment in digital advertising in 201427 May 2015 La inversión en publicidad en digital signage en España alcanzó los 32 millones de euros el pasado año, tal y como recoge el Estudio ...
Inspirational 2015 will offer a global vision in communication, innovation and digital business14 May 2015 The festival dedicated to digital communication in Spain, organized by the IAB Spain association, will celebrate its edition 2015 of the 18 al 19 of ...
Touch screens gain the trust of users for their innovation and shopping experience10 April 2015 Los usuarios confían cada vez más en las pantallas digitales y táctiles tanto para realizar sus compras en establecimientos, como para consultar información, highlighting ...
Fernando Lázaro assumes the direction of the Inspirational Festival for the next two editions6 February 2015 The Inspirational Festival, organized annually by the IAB Spain association, has appointed Fernando Lázaro as its general director for the editions of the ...
InMediaStudio creates a 360º and immersive visual experience with Oculus Rift in its short film 'Empathy'26 November 2014 Made with 360º video technology for viewing with Oculus Rift immersive devices, 'Empathy' is the latest documentary project by the Spanish ...
Advertising investment in digital media was 878,4 million euros, and 15,7% in digital signage21 March 2014 More and more advertisers prefer to invest in digital media, This is demonstrated by the latest study presented by IAB Spain. In 2013, ...
Digital screens win over offline media in airports and shopping centers7 March 2014 Digital signage has become a key element for companies to promote their brand image. Digital screens allow you to offer ...
