Panasonic acquires Camera Manager, betting heavily on cloud video surveillance

With the aim of better responding to future demands for cloud-based services, with full hardware and software connectivity that will improve the daily lives of B2B and B2C users, Panasonic acquires this popular cloud management platform applied to security environments.

Panasonic announced on Friday 12 July in Amsterdam the acquisition of Camera Manager, thus opening a new strategic position for the Japanese multinational in the area of ​​security.

Fruit of the incessant commitment to R&D, in which the company invests globally 6,9% in relation to its net sales, Panasonic had been collaborating with Camera Manager for years developing interesting applications.

Camera Manager, for his part, It also carries out a great effort in research for the development of cloud-based services, with a proposal for cloud-based video surveillance that allows audio and video monitoring from any device.

Thinking about both B2B and B2C environments, Acquisition of Camera Manager will complement Panasonic's range of security solutions, improving future demands for cloud-based services, with total hardware and software connectivity that will improve the daily lives of B2B and B2C users.

Rishi Lodhia, CEO of Camera Manager, has classified this operation as “fantastic” and has highlighted that “Camera Manager and Panasonic have been working hand in hand for years, connecting more than ten thousand brand cameras, with notable success stories such as, For example, Pronet Turkey or Juventus Poland”.

Camera Manager has clients in the Netherlands, Belgium, Denmark, Sweden, Norway, Germany, Poland, Swiss, Brazil, Latvia, Russia and Türkiye. Its platform allows thousands of clients to know at all times and in real time (or deferred for a period of up to 30 days in resolutions up to Full HD 1080p) what happens in your business from any PC, Mac, smartphone o tablet.

As it is an intelligent platform, Camera Manager allows you to start recording immediately as soon as certain movement parameters or sudden image changes are detected... In this way, The user will only have to access the live image or recorded material from any device.

More than 40.000 connected cameras

Camera Manager was born in 2007 and Amsterdam. A year later they developed their first plug solution&play, jointly with Panasonic. In 2010 more than 10.000 cameras were already connected to their infrastructure and in 2012 They were already more than 40.000. Its management application is currently in fifteen languages ​​and allows supervision from any device connected via IP.

To get an idea of ​​the volume of data handled by Camera Manager, It is enough to note that the video data would be equivalent to 8,3 millions of iTunes songs per day.

One of the aspects that stands out in Camera Manager is that it is a 100% cloud solution (no software is installed on a computer), It is completely open in terms of API and intelligent (not only manages and collects video but processes it from an intelligent point of view).

Masaki Arizona, managing director Panasonic System Communications Company Europe, has highlighted that “he 72% of Panasonic's business globally proceeded in 2012 del B2B, starting from a scheme of total solutions that includes hardware, software, services and added value to customers. Our goal is to offer more extensive services, efficient and fast to our clients. We have demonstrated that we are willing to offer complete solutions even if they involve third-party products, as long as it means your total satisfaction in each project”.

On the other hand, Arizono has pointed out that “starting from a policy of total connectivity with customers, All Panasonic products are designed and developed with the same technological IP core. Besides, all of them are prepared for the cloud and smart connectivity era. In this aspect, The purchase of Camera Manager will open doors to new business from our clients”.

After purchasing Camera Manager, Panasonic's strategy at the European level in the security environment will now be based on three pillars: solutions for alarm and fire, IP CCVE and cloud services. In this last aspect, the purchase of Camera Manager will be key. This operation will mean combining Panasonic's advanced technology with the flexibility provided by a very young development team like Camera Manager... And, all of it, starting from the principle of maximum simplicity for the user with a system that is truly plug and play.