Musicam offers the keys to improve the decision-making process at the point of sale

Musicam helps connect brands with their customers, reposition yourself in their minds and become a reference place with sensory marketing strategies, that imply the possibility of reaching the client through the stimulation of the senses.

According to the latest studies, he 70% of purchasing decisions are unplanned and occur at the point of sale. Taking into account these statistics, It is not surprising that companies reserve increasing amounts of their budgets for sensory marketing.. Music, the Spanish company specialized in sensory marketing, defines the ideal and personalized musical setting for each business and applies the latest olfactory marketing and digital signage technologies that exist on the market. The set of solutions manages to enhance the connection with customers, reinforces identification with the brand and improves the experience in commercial and leisure venues. Provides consumers with a unique experience that stays with them even after leaving the establishment.

The company, directed by Isidro Sánchez-Crespo, is specialized in generating environments as added value for companies in all sectors: bank, retail, large surfaces, cinemas, metros, airports, hospitals, pharmacies, leisure and culture, restoration, etc. By playing with the senses they manage to establish emotional relationships that have become one of the most effective tools to reach the consumer.. “We study the premises to transform the need to buy into an experience. Definitely, The first stone on the road to success in the shopping experience will be to ensure that customers generate memories, the notoriety and purchase intention of a brand”, comments the executive.

For Musicam, it is essential to design the point of sale according to marketing strategies that will captivate the customer through their senses.. So, the view, smell and hearing become the main centers of attention. The keys to stimulating them are, first of all, the power of music: The musical atmosphere helps define customers' purchasing rhythms. Through music we can choose how we want the purchasing process to be in our stores: a fast musical style will make the client, without being aware of it, buy faster, which can be very useful during busy times. Instead, If we want the customer to relax and spend more time making the purchase, slow music will be more effective.

You must also take into account the aroma of the premises: The olfactory signature will mark the identity of the business, transmitting the company's values ​​and offering important value to corporate communication strategies. Aromas play a decisive role in establishing brand memory.. Nothing has as much capacity to leave an imprint on our thoughts as a pleasant fragrance..

And a third key is the spectacular nature of digital signage.. Dynamic marketing allows you to design customized solutions to inform and entertain at points of sale. Its implementation highlights the commitment of companies to innovation and modernity, which gives the consumer confidence in the brand. Besides, The application possibilities are endless and provide the consumer with an original experience., playful and unforgettable at the time of purchase.

Combining these strategies, Musicam creates unique and exclusive environments that transmit the companies' values ​​and reinforce their image to the consumer.. Besides, sales increase, the level of customer satisfaction and the probability of returning to the point of sale. And the sense of hearing and smell cannot be controlled voluntarily., whereby, They become very commercially powerful media, both on a conscious and unconscious level..

Customer loyalty
That's why, big brands have started to pay attention to sensory marketing, not only to attract the attention of your customers, but also with the objective of building loyalty. The use of aromas at the point of sale, olfactory marketing, the musical atmosphere with personalized channels, corporate radio or television, dynamic marketing…, These are some of the services with which Musicam enhances the emotional part and empathy of the client..

According to Isidro Sánchez-Crespo, “the aromas, music and images have the power to provoke a certain reaction in the consumer and influence, therefore, in your purchasing behavior. At Musicam we turn these strategies into protagonists of the new brand communication to achieve a lasting and effective emotional connection”. The company is in charge of studying and analyzing the needs of each client and developing an ad-hoc project that matches the corporate elements of the brand and, achieve improved business results.

“It is essential, comments the director of Musicam, have a pleasant atmosphere, personal, elegant, to create a unique environment that stimulates sales. It is about presenting the customer with a unique and unequivocal perception of value., that provides them with an unforgettable experience that will encourage them to repeat and spread the consumption experience to their acquaintances., regardless of price”. The goal, therefore, is to reach the customer through the senses.

Besides, “Having innovative technology radically improves the commercial result in business, "At the same time, it represents advantages in the entertainment of users and the display of the social image of the brand.", says Isidro Sánchez-Crespo.

“The public will be more willing to be in a store and make a purchase if they feel comfortable with a pleasant perfume, and appropriate music. Imagine what would happen if coffee and chocolate lost their aroma, or if Coca-Cola, the product we cannot live without today, will stop reproducing the noise of its bubbles when it lands on the glass. Probably, a good part of the emotional connection we have with these products would be lost. To feel, tap, smelling and listening to the brands displayed in a store is essential when creating a consumer experience for the user”, concludes the president of Musicam.