NBG i-bank uses digital displays to create a unique experience for its customers

The electronic banking services store of the Greek BNG has resorted to the latest digital technologies, combined with modern design, to offer your customers a completely different banking experience.

The i-bank store of the National Bank of Greece (KJV) – a design establishment located in Athens based on electronic services (Internet / telephone / Mobile Banking, ATM)- has used the latest digital technologies and communication methods, in combination with modern design and educational elements, to introduce a completely different banking experience. The strategic objective was to bring the “i-bank” (Internet) to the brick and mortar experience, taking a bold step beyond brand launch “i-bank” to create, in essence, a live brand communicator and to challenge current conventions.

The displays used in the store show educational and promotional videos of NBG's Internet banking services, as well as entertainment content, creating an exciting atmosphere. Innovative digital signage displays help BNG's i-bank store demonstrate the concept and possibilities of electronic banking, while creating a high-impact and unique customer experience.

The entire network had to be deployed in a record time of three months, integrating 16 screens (including three touch screens) and five projectors. 12 of the screens had to be placed in a row in vertical orientation, allowing viewing of synchronized content on multiple screens as one, completamente integradas como un elemento de presentación homogéneo, lo que da como resultado un efecto visual sorprendente e innovador.

touch screens, ubicadas en una zona interactiva especial, permiten a los visitantes navegar y conocer los servicios bancarios electrónicos, participar en juegos interactivos directamente en las pantallas y experimentar la realidad aumentada. De los cinco proyectores instalados, tres proyectan contenidos digitales en pantallas suspendidas del techo, y los otros dos proyectan en el suelo de la entrada para crear un efecto de puerta de enlace digital.

C-nario aportó sus conocimientos técnicos y experiencia para encontrar maneras creativas de utilizar la señalización digital como un medio poderoso para la industria bancaria. The company contributed its C-nario Messenger platform, a complete visualization software platform, distribution and management of digital signage that provides quality reproduction in any form, size and resolution.

C-nario Messenger is characterized by its multi-screen playback engine, as well as its advanced management tools, monitoring and control. Besides, The system is based on an open architecture, which makes it easy to customize and adapt to different needs. The system's innovative content creation tools help create displays and reduce costs.