Avnet focuses on digital signage on displays

Avnet Electronics has expanded its digital signage offering with the launch of the Brilliant Digital Signage Suite services platform, whose objective is to promote its entire hardware offering among its distributors, contents, digital signage services and solutions.

In view of the excellent growth forecasts for the 2015 in the development of digital signage in displays, electronic components distributor Avnet Electronics, has made a decisive commitment to this sector through its Brilliant Digital Signage Suite project. Avnet Electronics' proposal in the segment of embedded systems for the development of digital signaling equipment has involved the development of an Internet community that allows the dissemination and presentation of the most outstanding advances in electronic devices, services or the dissemination of specialized technical articles specifically on the so-called 'dynamic marketing' through digital displays.

The Brilliant Digital Signage Suite platform is made up of a series of solutions for the field of digital signage and also combines Avnet's entire commercial range for hardware, software and technical support to develop this class of highly attractive equipment in the world of modern commerce. This proposal is created to strengthen the growth strategies of Original Equipment Companies (OEMs) and those companies called VARs (Value Added Resellers) who actively participate in the development of digital equipment, so that they reduce their manufacturing cycles and increase their customer portfolios with technologically innovative solutions.

An example of how the digital signage segment on screens will drive this industrial field is fast food restaurants., who are expected to become potential customers for the acquisition of digital equipment to attract more buyers. In these spaces, digital displays could be installed where consumers can place their orders or generate their own personalized order..

Tailored services

Important companies such as CopiaMobile have joined this initiative., Intel, Planar, Real Digital Media and Samsung EBD, IBM y Advantech. Chuck Kostalnick, vice president de Avnet Embedded, has pointed: “Our Brilliant Digital Signage Suite of Services solidifies Avnet's commitment to providing a range of services that can be tailored to meet the individual needs of each of our customers.. We have created a model service that supports large-scale deployments in a global and multifaceted manner, backed by Avnet's superior technical integration support”.

Other recipients of digital signage systems were identified by Avnet in healthcare fields such as hospitals and even in the transportation industry..

The Brilliant Digital Signage development platform includes an installation system with practical information on the electronic integration of displays and technical recommendations for adding elements such as: the energy source, cabling, wireless connectivity, mounting, integration and suggestions on the ideal size for maximum impact according to the specifications intended by the integrators.

Custom integration.- Avnet stated that one of the services it will exploit is its own customer service and support network., with offices in North America, Europe and Asia, The company hopes to serve the largest number of customers. Based on Avnet report, Those who join the customer list of this platform will be able to have access to technical support to guide them in the selection of the indicated software as well as its installation., custom hardware integration, touchscreen systems and anti-reflective layers for displays.

Content management.- Part of Avnet's offering on its Brilliant platform aims to provide a simple content updating and uploading environment, which works through a wide variety of networks available on the market.

The launch of this suite will also seek to align with the company's commercial strategies to promote its commercial portfolio and in this way generate a global environment for the supply of components and services for the development of electronic systems., on this occasion for the manufacture of digital commercial signage systems on displays.