The Spanish Digital Signage Association (AEDISI) joins IAB Spain

The Spanish Digital Signage Association (AEDISI) has agreed to join the Interactive Advertising Bureau (IAB Spain), association representing the advertising sector, marketing and digital communication in Spain, with the aim of promoting and publicizing dynamic digital marketing in the advertising sector.

IAB Spain, the association that brings together the digital advertising sector in Spain, has joined the Spanish Digital Signage Association (AEDISI), the entity that represents the digital advertising screen business. The agreement between both entities will be a boost for dynamic digital marketing that will be carried out through the Digital Signage Commission of IAB Spain. The commission will work to publicize dynamic digital marketing and its advantages, in addition to promoting its use in the advertising sector and among advertisers.

Together with the Digital Signage Commission, IAB has eleven other working groups, core of the association's participation and initiatives. These commissions are: Digital Agencies, Audience Measurement, TVi, Social Media and Blogs, Online Media, Advertising Formats, Regulation and Lobby, SEM/SEO search engines, Advertising Networks, Mobile Marketing y Adservers.