Samsung carries out a striking street marketing action to present its Smart TVs

Samsung has carried out an original communication action to present its new Smart TV. Hundreds of people gathered in the Plaza de Callao in Madrid, from where a live connection was made with the program 'El Hormiguero’ through the screens of Callao City Lights, At the same time, interactive canopies have been installed at two EMT stops..

Samsung has developed a street marketing action to communicate the innovation of its Smart TV televisions. The campaign, organized in collaboration with Antena 3 and the program 'El Hormiguero', It began with the broadcast of several teaser videos starring Marron in which the TV presenter was stealing household furniture to set up a living room in one of the most emblematic corners of Madrid.: Callao square. There he already had his favorite television installed, a Samsung Smart TV. Everything was aimed at the program presented by Pablo Motos starting with a “Hello, Tele”, the password to activate Samsung Smart TV.

In parallel, Led screens Callao City Ligths They broadcast the program 'El Hormiguero' live’ and pedestrians received popcorn to enjoy the show.

Interactive lounges in the middle of the street

during this week, Samsung ha transformado las paradas de autobus de Gran Vía 70 and Paseo de la Castellana 95 in a spectacular living room. A surprising action with interactive canopies in which the latest Samsung Smart TVs are incorporated into street furniture, and they are activated when there are travelers. Then, A video on “Smart Interaction” demonstrates the benefits of being able to interact with your television with a simple “Hello, tele”.

Besides, marquees open the door to an augmented reality experience. Capturing the bidi code printed on the side walls, You can download the “Smart TV AR” application. With the app open, The user can see on the screen of their Smartphone what the new Smart TVs are like, choose the model and size you like best, and imagine how it would look in your living room.