The digital sector, protagonist of the XXI Outdoor Advertising Conference of the AEPE

Córdoba will be the headquarters of the XXI Outdoor Advertising Conference organized by the Spanish Association of Outdoor Advertising (EPE), that will take place on 13, 14 y 15 June at the AC Palacio Hotel. It is one of the most important forums in the external environment, in which professionals and companies exhibit, debate, analyze and discuss the latest news in the media, with a special role for the digital sector.

The next 13, 14 y 15 In June, the XXI Outdoor Advertising Conference organized by the EPE. As in previous editions, will be the annual debate forum, analysis and meeting of professionals and companies that work every day in the external environment, where you can find out the latest news, tendencies, practical cases and new possibilities of the environment. The conference will take place at the AC Palacio by Marriott Hotel, in the historic center of the Andalusian capital.

In recent years, the outdoor environment is experiencing a very important evolution that involves both the renewal and modernization of its traditional supports and the progressive incorporation of new digital supports that open a field of enormous possibilities for creativity and use of the medium.. It's no longer just about being able to put ads in motion, updated when and where needed, but also to be able to interact with consumers and involve them with the messages and actions created by agencies and advertisers.. Social networks, a phenomenon that is growing spectacularly in the number of users and to which brands pay logical attention, They also have their space to interact and participate in the external environment with interactive actions that are supported by the spectacular growth of intelligent mobile phones or “smartphones” with Internet connection., that allow connection with different Outdoor supports.

“The interaction between the digital outdoor environment and social networks” is one of the presentations that a priori is presented with the greatest relevance and interest at the XXI Outdoor Advertising Conference, and will also be accompanied by ten other presentations that practically cover the main topics of the external environment.: from analysis and research applied to the environment, to new digital media and their use, the memory of the role of Outdoor Advertising in the Spanish transition, the practical cases, or the proposals of university students about creativity in the environment.

Inauguration

The arrival of the conferences in Córdoba will be on Wednesday 13 June afternoon, with a welcome cocktail reception and dinner. Thursday 14 June, after accreditations and delivery of documentation, the president of the AEPE and marketing director of Cemusa, Antonio Morales, will open at 9,50 hours, to give the floor to the first presentation, which will be taught by Félix Vicente, president of the McCann Spain Group. Marta Sáez will speak next, CEO of OMD, which will be presented by the AEPE board Marisa Vilasalo, of the Unpubl. The third presentation of the morning will be given by David Suárez, de Toyota, presented by Ernesto Gutiérrez, director of the AEPE representing Big Screen.

After the coffee-break you can listen to Cristina Rey, CEO of Optimedia, presentation that will be moderated by Rafael López del Hierro, general director of Publimetro and director of the AEPE. The last conference of the morning will be about “Performance Marketing”, and will be taught by Carlos VILADEVALL, director general de Posterscope, with Carlos Valiente, general director of 014 Media and director of the AEPE, as moderator.

After lunch Raúl Devía, Maxus research director, and Inés Llorente, manager Out of Home de Maxus, will present the presentation “Exterior and Digital: “A love for life”, moderated by Concha Machín, development director of Publimedia and 1st vice president of the AEPE. Next, one of the professionals who knows the most about the evolution and development of the environment and who was president of the AEPE, Luis Teulon, will remember the role and importance that “Outdoor Advertising had in the Political transition in Spain”, with Fernando Contreras, deputy to the general management of Malla and 2nd Vice President of the Aepe, who will be a moderator.

Research and analysis will also have their place in the conference, in this case with the analysis of “Exterior in AIMC Marcas”, the important study carried out by the Association for Media Research” to know the knowledge, purchase and use of brands of all types of products by consumers, as well as the relationship with the audiences of the different media. For this we have the experts Ignacio González, AIMC research technician, and Amalia Hernandez, Head of Marketing and Operations at Cemusa. Both will be presented by Santiago Villanueva, VSA wealth director. To end the day, The Board of Directors of the AEPE will present a plaque honoring an outstanding professional for his career and work in the Foreign sector., appointment that, as is traditional, will be announced in the same act.

Collective presentation

Friday's session 15 June will begin at 10,30 with a collective presentation that is also traditional at the Conference, presented by the group of students from the Universitat Jaume I of Castellón de la Plaza who won the Creativity Award sponsored by the AEPE. The “Lying Group” students, composed by Paula de la Asunción, Isabel Canós, Macarena Gabarda, Mireia Gil, Yasmina Rentero and Virginia Juste, They will present the creative campaign with which they won the award, titled “And if it were the last time…?”. The presentation will be moderated by his teacher Eva Breva.

Rosa Perez, by Alpha, will then present the presentation “The others”, moderated by Carlos Arroyo, de Sanca and director of the AEPE. To end the days, Rafa Martín-Alós, commercial and strategy director of Impactmedia, will deal with a topic of maximum relevance and interest, “The interaction between the digital external environment and social networks”, with Concha Machín, development director of Publimedia and 1st vice president of the AEPE as moderator. Concha Machín herself will be in charge of the closing ceremony of the XXI Conference.