‘Paint Job’, the transgression of works of art with augmented reality
As a way to celebrate his birth, The new Dutch agency Brilliant after Breakfast has implemented 'Paint Job' at the Rijksmuseum in Amsterdam, una aplicación de realidad aumentada que permite visualizar una imagen o mensaje transgresor sobre las obras de arte.
El aumento de la creatividad digital permite experimentar las cosas de manera diferente, incluso en el mundo del arte. La agencia con sede en Amsterdam Brilliant after Breakfast ha llevado a cabo una original iniciativa: ‘Paint Job’, una exposición virtual con la que ‘secuestraron’ la pinacoteca Rijksmuseum de la capital holandesa. Los visitantes del museo podían escanear los cuadros con sus smartphones utilizando la aplicación Layar Reality Browser y, as a result, sobre las pinturas aparecía una imagen o mensaje rompedor… literalmente, o mejor dicho: virtualmente sobre ellas.
[vimeo]http://vimeo.com/42992853[/vimeo]
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