German highways opt for digital signage for their service areas

Tank & case, Germany's motorway service station operator, has launched an ambitious digital signage channel that covers 360 service areas throughout the German country, with more than 3.000 digital signage screens that offer advertising and information content, which are updated several times a day.

since last summer, Drivers taking a break from their journey on the German motorway network can enjoy a completely new audio-visual experience. The German service station operator, Tank & case, has created the largest digital signage network of motorway service areas in the German country, with more than 3.000 digital signage screens 360 locations, making it the largest digital signage network of its kind on European road systems.

Installed inside the cashier section of various points of sale in retail stores and restaurants and cafes, in a variety of installation configurations, Tank & Rast has replaced traditional print advertising formats with a digital signage network in order to increase marketing revenues, as well as to provide drivers with a greater and more enriching informative audiovisual experience.

“Tank & Rast used to use conventional print ads, but the company wanted to switch to digital signage to increase its advertising revenue “, has explained Marius Marschall, group manager Intelligent Service Solutions (ISS), the AV company that has planned and installed the system and will manage it for the next three years. “Tank & Rast hopes to achieve a much higher return on sales advertising space with digital signage than was achieved with conventional paper ads.”, has added.

Multitude of supports

From freestanding displays to totems and digital menu boards, A complete review of the entire display format of marketing and product messages for customers has been carried out. The striking screens, supplied by the brand Philips, have been installed in the entrance halls, in shopping areas and restaurants, allowing digital advertising to be directed where it is most effective, showing ads, present, sports news and weather information. Media players are Fujitsu, the content management system Seen Media and the digital signage software has been provided by Scala.

All content is programmed from a single control center managed by ISS. Each screen can have its own playlist of ads that have been carefully tailored to your location and time of day, offering targeted advertising to your target audience. “Distributing ads over time, Tank & Rast multiplies the available space effectively”, Marshall added. In order to maximize the amount of space available, The scheduling function also allows Tank & Rast change the content of your menu boards to the large format totems installed in restaurants, depending on the time of day.

The total amount of installed displays amounts to 3.200 high resolution LCD screens 42, 32 y 22 inches. The next phase of this ambitious Tank project & Rast considers installing more screens in restaurants and even photo-sized units in toilets. All models of 42 y 32 inches, almost 1.600 in total, They are from the Philips brand due to the lower energy consumption offered by the Dutch manufacturer's products.. With so many screens installed throughout the country, A lower total cost of ownership was essential for it to be a profitable company.

High brightness screens

The technical specification of Philips monitors meets the demanding requirements of Tank & case, including being bright enough so that the public can see a clear image in high brightness areas within a motorway service area. With the brightness of the display being essential in all screens in areas of high ambient light, Philips signage displays meet the demanding requirements of the Tank project & case. Besides, Lower power consumption ensures much lower total cost of ownership, reducing the carbon footprint and the burden on the environment.

Wilfred De Man, Director of Sales and Marketing for EMEA at MMD, the marketer and distributor of Philips public signage displays, has explained: “With the lowest power consumption in standard brightness mode and reliable 24/7, Philips range of displays offer the right level of performance, as well as the lowest total cost of ownership”. De Man added that “The project required displays that could work in environments of 24 hours a day, seven days a week. Rigorous tests were carried out on all products offered, So for Philips to be the provider of select programs shows that our quality is at the top of the list.”

• Customer:
  Tank & case
• Integrator:
  Intelligent Service Solutions (ISS)
• Screens:
  Philips
• Players:
  Fujitsu
• Software:
  Scala
• Content management:
  Seen Media

[youtube]http://www.youtube.com/watch?v=mn_41Vj_ua4[/youtube]

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