Tesco installs a virtual supermarket at Gatwick airport

The British multinational Tesco has launched a virtual shopping experience at London Gatwick airport, where travelers, before your flight, They can purchase items through their smartphones in a virtual refrigerator.

Tesco has opened a new 'virtual store’ in the North Terminal of Gatwick Airport, in London, allowing travelers to shop while waiting for their flight. The multinational retailer has installed 10 virtual fridges at London airfield offering a wide range of Tesco items for travelers to shop. Passengers at Gatwick North Terminal can scan up to 80 barcodes of the products offered in the virtual refrigerators. When buyers find an item they like, They can place an order online by scanning the product with their iPhone or Android, that will be delivered to your home when you return from your trip.

To carry out online purchases, passengers must download the Tesco app for their smartphones and, next, register. “It is not about moving customers from one channel to another, but to increase new business”, commented Ken Towle, Director of Online Retail at Tesco. “It gives us a unique window into the future and the opportunity to test exciting new concepts.. The virtual store mixes screens and clicks, and unites our love for navigation with the convenience of the Internet. It is an opportunity to show what we can do for the 30.000 people passing through Gatwick North Terminal daily, many of whom need to fill their refrigerators when they get home, and we're eager to hear what you think “.

If this pioneering initiative, that will develop between 6 and the 19 of August, is successful, Tesco is likely to extend marketing to more active areas, since it has found that human traffic increases in two moments, on the way to and from work.