Boat takes over 61% of the shares of the Norwegian firm projectiondesign

The Belgian company specialized in professional display systems, Barco, has announced that it has acquired the 61% of the shares of the Norwegian company projectiondesign, who designs, manufactures and markets a range of high-performance projectors for professional applications. The combination of both entities creates a large provider of projection solutions and reinforces Barco's position in high-performance projection technology..

Barco has announced that it has acquired a majority stake in 61% of shareholding in the projector manufacturer projectiondesign. The combination of the two companies will create a solutions and products provider that spans the projection market from the mid-segment installation space to advanced visualization and 3D simulation sector.

Increased participation in the middle market

Eric Van Zele, CEO and president of Barco, has stated that “projectiondesign es un líder muy respetado por sus proyectores de la gama de lúmenes por debajo de 10k para mercados profesionales. The company enjoys an enviable reputation for combining innovative technology with leading design . This investment clearly underlines our determination to pursue global growth across all mid-market markets.. Con projectiondesign , We will expand our portfolio to offer state-of-the-art solutions for simulation, virtual reality and corporate AV markets as we continue to leverage our global sales coverage and channels in Asia and Latin America in particular. ”

Van Zele has also commented to InAVate magazine: “En línea con la orientación que dimos en el pasado de tratar de dominar o liderar el segmento medio y el segmento de elevados lúmenes, projectiondesign was the best fit for our strategic objectives. The long-term goal is to integrate projectiondesign with Barco and use it as a platform for mid-range projector capabilities.. We could keep projectiondesign logo on your products, but we want them to be fully integrated into Barco, because they will be even more effective as an integrated unit than as an independent business unit”.

“One of the main drivers of this acquisition, in addition to the strategic line, is that there are a large number of go-to-market synergies, as well as the operations that we can capture. I have to say that the projectiondesign management team as minority shareholders were quite interested in having a strategic partner rather than a financial partner, as they are facing a number of issues that we can help them with that the current owner was not able to. projectiondesign customers need not worry about this. They will find in the combined forces of Barco and projectiondesign a more capable partner, a couple that can offer the entire range of projectors from the mid-segment to the brightest on the planet”, Van Zele added.

Featured Items:

• Portfolio of complementary products
Projectiondesign's product range of compact, high-quality projectors completes Barco's catalog of business projectors, of large spaces and simulation.
• Complementary Technology
Barco's focus on DLP technology 3 chips y soluciones de alto brillo para el mercado de grandes espacios encaja muy bien con el objetivo de projectiondesign en el desarrollo de soluciones DLP de 1 mid-market chip. This collaboration between two industrial players will open new growth opportunities in the mid-market.
• Complementary geographical presence
Projectiondesign tiene una fuerte presencia en el norte de Europa, while Barco has sales coverage in Asia, Latin America and Europe. By joining forces with projectiondesign, Barco will also increase its coverage in North America.
• Sharing culture and values
Projectiondesign and Barco share a similar culture and both companies place great value on innovation and customer satisfaction..