Verification Suite Global: tool to verify DG's multi-screen advertising broadcast

DG's Global Verification Suite solution integrates MediaMind and Peer39 platforms to check if multi-screen ad delivery meets advertiser expectations.

The North American multi-screen advertising management company DG has unveiled its new Verification Suite Global solution, whose novelty is that it is fully integrated into the MediaMind (Integrated Digital Advertising Solution Provider) and Peer39 (Brand Safety & Data Provider).

This verification system is understood as the process in which a third party checks whether the broadcast of advertisements on multi-screen platforms meets the advertiser's expectations. The new contextual verification elements of this MediaMind tool will be enhanced by Peer39.

Also new to Verification Suite Global is that it offers support in nine languages (English, Spanish, French, German, Portuguese, Dutch, Italian, Chinese and Japanese). The integration of the MediaMind and Peer39 platforms will contribute to a better workflow for advertising agencies that want to leverage the information gained from verification to plan their campaigns, as the tool generates reports to measure visibility.

As Ricky Liversidge explains, Chief Marketing Officer of DG, "Marketers need to check the quality of advertising inventory and confirm the viewability of their ads. Verification provides useful data within the MediaMind Analytics analysis process, as it allows customers to confirm whether or not the ads broadcast meet expectations."

The North American company DG has the largest hybrid of satellite and Internet in the world to cover the management of multi-screen campaigns, with tools for research, Multichannel study and analysis, as well as unified asset management.

To do this,, DG offers two solutions for campaign management: MediaMind (for online environments) and VideoFusion (for video), with which it connects more than 14.000 advertisers and 7.400 advertising agencies around the world through an expansive network of more than 50.000 digital media and TV in 78 Countries.