Denim Studio uses BrightSign technology for its opening at Selfridges in London

Selfridges shopping center designed interactive experience, based on digital signage, to attract customers on the opening day of the Denim Studio. For this, a BrightSign player and Samsung screens were used..

At the beginning of June it opened in the Selfridges shopping center, one of the best-known and avant-garde shopping centers in the world located in London, one of the largest and most attractive Denim Studio for lovers of this type of clothing.

For its inauguration, the store featured the technology of solid state media players BrightSign that were used to display the digital signage content offered in its four shop windows where screens have been installed Samsung of different sizes.

The multimedia contents were made by the firm Freehand while the BrightSign XD230 players were supplied through the British company Pixels.

The BrightSign solid state players used at the opening event of the Denim Study were used to enhance the digital content displayed in four of the center's windows.

Your main window, located on the corner of Oxford Street and Orchard Street, It became a photography studio thanks to the eight screens that were installed and which had the support of BrightSign players.. Two other windows incorporate a mix of vertical and horizontal screens offering an Instagram live stream with images of customers wearing their favorite jeans.

Finally, A fourth window displayed a video played in looped time lapses with content from the Selfridges RSS feed..

The content that was broadcast on the screens for this event was made by Freehand.

Selfridges posee ocho players BrightSign, Supplied by Pixels, that are commonly used in your windows for sales events and, additionally, rent other BrightSign XD230 players from Freehand.

With this visual display, Selfridges hopes to attract customers and provide them with an interactive fun experience. Concept that Freehand has launched with BrightSign players. For Mike Fabian of Freehand this was the most obvious option since “the delivery of Full HD playback is very sharp. Besides, With BrightAuthor and the BrightSign network it is very easy to generate and update content for players.

A space for denim lovers

The store has a space of 26.000 four meters and its catalog includes more than 11.000 pairs of jeans corresponding to more than 60 brands like J. Brand, Hudson Jeans, Stella McCartney, Black Denim y Victoria Beckham Denim, as well as more common ones such as Lee and Levi's and some from emerging brands such as 3×1, Black Denim y Kill City.

The store also offers different types of services around this type of clothing, such as self-service checkouts., a personal shopping suite dedicated to denim, tailor shop to make clothing alterations in a guaranteed period of two hours and 18 fitting rooms with “total vision”. In addition, It has a digital service called Jeanius Bar, where customers can consult information about products, styles, expert advice on a giant touchscreen tablet.

This digital environment has been created with a social community character where customers are encouraged to share and interact with other users..