Christie covers with a gigantic screen of 108 MicroTiles the lobby of its California headquarters

One more time, Christie uses its own video technology for one of its headquarters, in this case the California Cypress, to cover two walls of the entrance hall with 108 MicroTiles 64 megapixels.

The first impression, absolutely visual, When someone arrives at a place it can be decisive in many ways.. If it is a technologically leading company, showing it publicly is almost obligatory, and this is what the multinational is doing Christie in all its locations, where it installs its digital signage systems and for which it has received awards in important international competitions.

This time it is the California headquarters, in whose lobby partners are received, customers and suppliers with a massive, dynamic video screen that spans two walls, combining technology, architecture and artistic design.

The project, carried out as on other occasions with Arsenal Media, SRM Architects y rp Visual Solutions, uses 108 Christie MicroTiles, which thanks to its modularity creates a unique design full of impact and visual dynamism in which corporate and artistic content is displayed, technological solutions and brand messages.

This creative canvas of 64 megapixels, with a total native resolution of 23,760×2.700 pixels, which is equivalent to thirty full HD fonts, can be easily controlled with Arsenal Media's interactive tablet.

In this sense, Front desk staff can control playback sequences and create welcome messages for customers, and the company's commercial department can use this large screen to even carry out instant demonstrations in the lobby of Christie's headquarters in California..

As Kathryn Cress explains, Christie's global vice president of marketing, “Our main goal is to multiply the potential of MicroTiles and push the boundaries of content standards.”, and I think we have achieved it spectacularly, with a high level of impact that a client or partner expects when they enter the headquarters of a company with Christie's reputation and track record”.

Seventeen ECU control units are required for the management and operation of this project., eleven high-performance PCs using Pandoras Box (media players and widget layout), Christie JumpStart y Vista Spyder X20.

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