XTP dynamic advertising adds realism to Siemens Inspiro exhibition in London

CBS Outdoor, together with Paradigm AV, implements an XTP digital advertising platform for the exhibition held in London, The Crystal, which offers a vision of what the metro of the future will be like. The full-scale model of the Siemens Inspiro train is the center of attention.

from the past 8 October and until January 2014, the international fair dedicated to urban sustainability, The Crystal, which is located at the Royal Victoria Docks (London), hosts an exhibition dedicated to the railways of the future where a full-scale model of the subway developed by Siemens, Inspiration, and it shows what a metro station could be like in a few years.

This exhibition has been launched by Siemens in association with CBS Outdoor and the London Transport Museum.

The heart of the exhibition is found in the life-size model of the Siemens Inspiro subway, a driverless train that has been designed to set new standards in its class and address public transportation needs in cities. Inspiro is a 30 % more efficient and a 20% lighter than similar modern metro trains, with a fully illuminated interior and equipped with air conditioning .

To help provide greater realism to this model CBS Outdoor hired Paradigm AV to provide it with dynamic advertising, as if it were a real subway station. Y, for it, The most advanced technologies were used such as on-screen visualizations with Cross Track Projection (XTP). It is a technology that displays advertising content in continuous motion on large perpendicular screens and allows the information to be controlled remotely..

This technology has already been implemented by CBS Outdoor in different London underground stations., forming a digital advertising network that is serving as support for various brands to promote their products.

In this model, that simulates a futuristic subway station, advertisements and messages are displayed in high definition on a curved wall located in front of the station platform.

Plataforma digital XTP

For your part, Paradigm AV has developed a series of TCP frames (advertising panels), that just like with XTP advertising messages, requires great precision for its design and implementation.

The Paradigm AV Designer, Kathryn Norford , confirms that in order to create the XTP digital advertising platforms, two projectors have been required NEC PH1400U, equipped with a short NP25FL fixed projection lens 0.67:1, specified by CBS Outdoor and the NEC stacking system has been used.

These devices were chosen as they were compatible with the accessories and the image scaler. Calibre HQView320 HDMI/DVI, including four-sided anti-aliasing, Flexible geometry correction and full warp mapping functions, which allows the image to be warped and fit the curved screen.

TCP display platform

Los Tube Car Panels (TCP frames) of the train, designed by Paradigm AV just like the station screens, allows you to view digital images on a curved surface, located inside the carriages. For this, For this, Paradigm AV has used two projectors Panasonic PT- RZ470 with standard lens and two HQView320 Caliber to perform deformation. These are accompanied by Paradigm rear projection towers and mounting devices.

“Pro Display applied for rear projection transparent acrylic 3 mm to follow the shape of the train. The formation of acrylic was carried out by the company Curvature Group, who was also in charge of manufacturing the train model , while the design and installation of the projectors and rear projection towers was the responsibility of Paradigm AV”, Norford explains..

For your part, CBS Outdoor has been in charge of supplying the content and media players, while Paradigm AV has managed the complete installation , including image deformation.

In addition to the Siemens Inspiro, The exhibition offers different interactive experiences on the screens of this simulated station that show how to help travelers find their way more easily in a station., the latest developments in electronic ticketing, passenger information systems and station management solutions.